Photo by Ivan Samkov Influencer marketing no longer simply refers to celebrity endorsements, it has evolved past that and now includes numerous collaborations with social media influencers, to leverage the different kinds of audiences across various platforms....
Photo by Tatiana Syrikova In his role as the social media strategist for Tufts University, Mark Daly oversees the school’s flagship and alumni social media channel strategy—with more than 330,000 followers across the combination of channels he manages. In 2022,...
The words “Certificate” and “Certification” are used often in the world of education and professional development. Many times they are used interchangeably, but is there a difference? The short answer is “Yes”, but let’s take a closer look at a...
When I was invited to work for the largest vacation rental online marketplace company, I joined forces with one of the most dynamic customer support teams of my career. The job came with the daily responsibility to uphold the company’s mission to provide...
At first glance, social media marketing and search marketing might seem very different from each other. Social media, by nature, pushes information out to reach more audiences, while in search engine marketing, it’s the audience who is proactive and pulls information....
Does it sound too low-tech for a social media professional to talk about phone conversations in a virtual work environment? Not when you’re working to meet clients, coworkers, and team members where they are. You may find that connecting via phone is a welcome...
