Featured image by Andrea Piacquadio Audience engagement is the heartbeat of a successful social media presence. And while glowing comments and enthusiastic praise feel great, the reality is that not every comment will be positive. Whether you’re dealing with...
Featured Image by Photo by Ron Lach Why does organic content matter on Instagram, especially for your business? For one, it is content that you’re not actively paying to promote. That doesn’t mean it should deserve any less attention than content you are...
Featured image by LaylaBird. Manual posting nearly drove me crazy. When I first started my job as a social media manager, I was overwhelmed with content—videos, graphics, and photos—all needing to be posted at specific times. I felt completely over my head. They had...
Featured image by fauxels You don’t need to post more, you need to post smarter. Running a business or your own brand can be hectic! For many, content creation and scheduling can be overwhelming tasks. As a result, it’s often pushed to the back burner. Without a clear...
Featured image by Ono Kosuki Among Social Media Marketers, social media marketing is also known as “many-to-many” marketing. Meaning that marketers do not hold much control…people do. Social media was not originally created for brands to market themselves. Since their...
Photo by Kelly Sikkema Ever noticed how the brands that handle a crisis well are the ones with a strong community already behind them? It’s not a coincidence. Whether it’s a product fail, a social slip-up, or a full-on PR disaster, a loyal and engaged online community...
