Many people have the misconception that social media is only about marketing. The truth is that businesses are using social media for more than just marketing purposes. They are connecting with customers and establishing real-world relationships. One of the coolest...
Social media community management can be challenging and rewarding for brands looking to build their reputation. Balancing content creation and curation, posting, social listening, and engagement can positively impact brand efficacy in engaging its audience. When...
Photo by Towfiqu barbhuiya Today, creating a successful business requires more than just high-value products and services. Considering the accessibility of information online, having a strong brand reputation is critical for standing out in a sea of competitors. A big...
Photo by fauxels A company’s mission, vision, and values are what make your brand communicate who you are, what you do, and why you can help someone solve a problem. Internally, it also paves the way for creating your goals and maintaining your image to your target...
If a brand is going to spend advertising dollars, no matter how insignificant it may be to the overall advertising budget, isn’t it important to monitor? This case study highlights how one brand missed a potential opportunity by not engaging in an organically driven...
Whether your organization has ten employees or 10,000 employees, chances are you’ve heard of employee engagement or have thought about ways to help get your own employees more engaged. Engagement can take different forms– monthly employee lunch outings,...
