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Branding Blind Spots Your Audience Sees But You Do Not

Branding Blind Spots Your Audience Sees But You Do Not

by Diane Beecher | Sep 2, 2025 | Community Management, EduSocial Blog, Strategy

(photo credit: Microsoft Stock Images) A brand is not just the content a company posts or the promises it promotes. It is also what customers perceive, what they share with others, and what they silently decide after scrolling past a few posts. Social media has become...
Behind the Posts: A Look Back at My NISM Internship

Behind the Posts: A Look Back at My NISM Internship

by Cassandra Hultgren | Aug 26, 2025 | Internship, Career, Community, Self-help, Community Management, EduSocial Blog, Strategy

When I started my internship with NISM, I wasn’t looking for a job. I was already running my own coloring book company (which, as anyone who has started a small business will know, was no small task). Time? I had none of it. Spare energy? Not exactly overflowing.  But...
The Ethics Of Text Message Marketing In A Social Media World

The Ethics Of Text Message Marketing In A Social Media World

by Andrew Davis | Aug 19, 2025 | Community Management, EduSocial Blog, Strategy

Photo by Andrea Piacquadio With the use of social media and text messaging, many people live in a real-time updates world. Consumers can shop from social media platforms, make purchases, and receive text message updates without having to change platforms or devices....
Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

by Kassity Lee | Aug 7, 2025 | Career, Self-help, Community Management, EduSocial Blog, Strategy, Tools

Featured image by Alex Green In April 2025, Duolingo CEO Luis von Ahn announced the company’s transition to an “AI-first” strategy, aiming to integrate AI across its operations. The announcement has since sparked significant backlash. People have taken to social media...
How SMART Goals and KPIs Drive Success in Social Media Marketing

How SMART Goals and KPIs Drive Success in Social Media Marketing

by Jennifer Ready | Jun 19, 2025 | Career, Community Management, EduSocial Blog, Strategy, Tools

Featured Image by Darlene Alderson Setting goals and utilizing Key Performance Indicators (KPIs) are an important part of a social media strategy because they provide direction, focus, and a way to measure success. A common problem in social media marketing is that...
Case Study: Social Media Strategy Around Social Enterprise

Case Study: Social Media Strategy Around Social Enterprise

by Gordon Dymowski | Jun 10, 2025 | Community Management, EduSocial Blog, Strategy

Featured image by Kampus Production Although many are aware of social enterprise and its various business models such as L3Cs or Benefit corporations, crafting a social media strategy to engage potential advocates can be challenging. Social media engagement around...
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