Ad campaigns can influence a consumer’s perception of a brand. Most marketers make the mistake of trying to create an ad campaign that is focused on how the ad campaign can benefit the brand. Although this should be a component in your idea generation, it isn’t the...
Photo Source In today’s digital world, building a career, gathering knowledge, and growing professionally has never been easier–and more exciting. Since the arrival of Generative Artificial Intelligence (AI) in 2022, we’ve seen a shift in how industries operate,...
If you are an influencer getting paid for your testimony on a product, an advertiser trying to promote a brand or an affiliated marketer who is promoting a product or service, it is your responsibility to understand your limitations and be knowledgeable about what you...
Many people have the misconception that social media is only about marketing. The truth is that businesses are using social media for more than just marketing purposes. They are connecting with customers and establishing real-world relationships. One of the coolest...
I’ve searched far and wide for a magical button that will place my content squarely on top of my audiences’ timelines and say “Hey, don’t look over there! Look at me!” Sigh. If only it were that easy. Finding a target audience is one thing. Getting that audience to...
Laws regarding defamation were created long before the internet was invented, thus causing a plethora of problems for judges trying to apply decades-old law to modern-day dilemmas. It is dysfunctional, creating a grey area when it comes to social media and defamation....
