Joseph Scalzo: My Experience as an NISM Intern

Joseph Scalzo: My Experience as an NISM Intern

Photo of Joseph Scalzo I admit that at the beginning of Summer 2024, I had never heard of the National Institute for Social Media. I had just finished my first year as a San Francisco State University graduate student and was looking to gain experience within the...
Media Monitoring 101: Negative Publicity

Media Monitoring 101: Negative Publicity

Image Source Understanding Media Monitoring for Negative Publicity  In the digital age, where information spreads rapidly, negative publicity can significantly impact a brand’s reputation. For online marketing professionals, media monitoring is an essential practice...
How to Effectively Engage Your Diverse Online Community

How to Effectively Engage Your Diverse Online Community

Photo by: Alexander Suhorucov In a world where our online communities come from different backgrounds, experiences, and locations, it is paramount that social media community managers understand how to appropriately engage with varying audiences. To remain relevant as...
Leading the Charge: How You Can Build an Online Community From Scratch

Leading the Charge: How You Can Build an Online Community From Scratch

Photo Source If you want to improve your online engagement, growing a community is one of the best steps to take. Creating an online community can be fun and rewarding, but it also requires a lot of effort. While getting things off the ground is a challenge, stopping...
Online Community-Building Insights from Top Brands

Online Community-Building Insights from Top Brands

Image Source Community building is about building genuine relationships with your audience and making them your fans. In other words, the power of an online community is in the ability for many people to rally around a shared bond and feel empowered to contribute. So,...
How Keywords Can Help You Find Your Target Audience on Social Media

How Keywords Can Help You Find Your Target Audience on Social Media

Photo by: Cottonbro Studio Scenario: You’ve finally got your brand’s social media channels up and running, complete with beautifully crafted content showcasing your all-natural, dye-free laundry detergent – great! But you’ve run into a slight problem: Who exactly is...