Bluesky – A Channel Worth Exploring

Bluesky – A Channel Worth Exploring

Featured image by fauxels Social media professionals face the challenge of staying up-to-date with new and emerging channels as part of their ongoing education. Many new channels emerge that either fail to secure adequate funding or fail to gain significant traction...
When Your Social Media Team Handles Traumatic Content

When Your Social Media Team Handles Traumatic Content

Photo by Martina Carinci As a social media professional, you will likely be exposed to traumatic content within your feed due to disturbing events in the news or postings by bad actors. Whether it’s real or AI-generated, being exposed to graphic or traumatic content...
Using LinkedIn Like It’s 2015? Let’s Fix That

Using LinkedIn Like It’s 2015? Let’s Fix That

Photo by LinkedIn Sales Solutions Before college, I never imagined my professional life would include a social media profile. But after my first semester, the search for a summer job began. Enter: LinkedIn.  While my original intent was to use it for job hunting, I...
Behind the Posts: A Look Back at My NISM Internship

Behind the Posts: A Look Back at My NISM Internship

When I started my internship with NISM, I wasn’t looking for a job. I was already running my own coloring book company (which, as anyone who has started a small business will know, was no small task). Time? I had none of it. Spare energy? Not exactly overflowing.  But...
Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

Was Duolingo’s AI Announcement a Failure? Only If We Don’t Learn From It.

Featured image by Alex Green In April 2025, Duolingo CEO Luis von Ahn announced the company’s transition to an “AI-first” strategy, aiming to integrate AI across its operations. The announcement has since sparked significant backlash. People have taken to social media...
How SMART Goals and KPIs Drive Success in Social Media Marketing

How SMART Goals and KPIs Drive Success in Social Media Marketing

Featured Image by Darlene Alderson Setting goals and utilizing Key Performance Indicators (KPIs) are an important part of a social media strategy because they provide direction, focus, and a way to measure success. A common problem in social media marketing is that...