NISM Blog
How To Reach Millennials Using Social Media Marketing
Photo by Andrea Piacquadio from Pexels Though many still consider millennials as a younger generation, they are actually in their late 20s to early 40s and were the first generation to access social media. As such, they are the most active generation on social media,...
For the LOVE of Social
Sometimes, social media can get a bad rap. From studies that link high levels of social media use and depression to other studies that find social media facilitates false news traveling faster than true stories, it can be easy to fixate on the negative. Today is...
Using Social Media to Reach Your Target Audience
Image source: Unsplash Businesses that utilize social media are nothing new. It’s estimated that 97% of Fortune 500 companies rely on it, but it’s just as effective for small businesses across the country. While your business might already be using social media, the...
Amy Got On A Plane: NISM Goes to Bahrain
Amy Jauman, our Chief Learning Officer, recently returned from a trip to Bahrain to teach the Social Media Strategist Certification Prep Course. Sixteen students attended this class, the second one held in Bahrain. I composed this little poem about her trip just for...
The Heart of Community Management
“When I grow up, I want to be in charge of community engagement for a vegan butcher shop!” My guess is, the number of people who have had this thought is approximately zero. So how do you go about fostering a culture around such a niche career? The answer is... well,...
Six Ways I Deal With Test Anxiety
Has it been a while since you have taken an exam? Do exams make you nervous or anxious? Prepping for and taking exams can stir up all kinds of feelings and emotions for some of us. I know that I get anxious when I have a test on the horizon. I just recently took my...
Cybersecurity Implications of Using Social Media
Let’s face it: We live in the social media age. We crave attention. All the world's a stage! Most of us are actively promoting ourselves with social media, and to be honest, it works. <insert shameless plug for my sites here,...
Studying for the NISM Social Media Strategist Exam
So, the prep course is over and I survived the six weeks. It was a busy six weeks for sure, but I am so glad that I took the course, learned some new things and brushed up on some old skills. You might be wondering what comes next? If you took the prep course because...
Trust Me, I’m a Marketer
I felt like Dear Abby, listening to the plight of Ignored Marketer in Minneapolis (the pen name I assigned her in my mind). She asked me, “What am I supposed to do to get people to trust my team?” The “people” she was referring to were leaders, peers, vendors – her...