NISM Blog
10 Tips to Optimize Your Google Ads Campaign in the First Month
Nowadays, with the market overloaded with a myriad of products and services, it is becoming harder to create efficient promoting campaigns. We are talking about the campaigns that manage to get the potential customers' attention and make your product more...
Strategies for Reaching Your Target Audience
As a business owner, you’re most likely committed to scaling your company and watching it take on the level of influence you envisioned. Connecting with your current and potential customers is essential to achieving that company growth. Advancing technology continues...
Are You Prepared For The Job Market Of The Future?
The future of work is changing faster than ever before. Rising technologies are threatening to disrupt every industry of work and there’s nothing anybody can do to stop them. With this in mind, the question turns to whether or not your own skills are prepared for that...
3 Steps to Identifying a Successful Target Market
For any business, whether small or large, once you have decided on your product or service, often the next step is deciding who you are going to sell too. Many businesses, however, don’t take the time to break down their target market successfully. This can be...
Choosing the Right Platform for Your Business?
Around 1.7 billion people globally have active social media accounts, which is over 60 percent of the global population with access to the Internet. (While the global population is around 8 billion, less than half that has consistent Internet access.) Social media...
Learning from 2016 and Adjusting to 2017
Ways 2017 is Going to be a Big year for Social Media 2016 was a year of transformation for social media and the ways that people approach it. Social media has become a way of life for many people, and 2017 is going to be the big push to bring interactive experiences...
New Leadership at the National Institute for Social Media Answers the Call for Professional Standards
For Immediate Release: January 11, 2017 New Leadership at the National Institute for Social Media Answers the Call for Professional Standards Jennifer Radke, CEO, reveals new product offerings and updated Advisory Committee MINNEAPOLIS – Now under new leadership, the...
Check Off Your First 2017 Resolution This Week
I’ve enjoyed working with the National Institute of Social Media immensely lately. We’re putting out a series of new books in 2017 to help social media marketing professionals prep for the Social Media Strategist exam (and a career in social media in general) and the...
A Gardener, Your College Marketing Professor, and My Mom Walk Into a Bar
The NISM Anthology deadline is just weeks away – December 31st! And as people contemplate what they might contribute, I’m amazed how often I hear: “I don’t have any advice to share with social media professionals… what could they possibly learn from me?” Who’d take...