NISM Blog
Social Media Marketing Tips for Introverts
Image Source: Unsplash As an introvert, social media marketing is full of potential minefields and awkward interactions. You don’t have to talk to anyone in person if you’re not on video, but you do have to expend a lot of energy to schedule and maintain pretty...
7 Great Tips for Writing Content That Boosts Sales
Image source: Unsplash We already know that content writing is the cornerstone of your digital presence and brand image. Writing quality content equals creating a reputable image among your target audience members who are your potential customers. This is because the...
Where Selfies and Sales Intersect
Photo by Sound On from Pexels If someone told you 20 years ago that you could make bucket loads of money and influence sales trends simply by taking a picture of yourself, would you have believed them? While the idea of taking a “selfie” or a self-portrait is a...
Trust Me, I’m a Marketer
I felt like Dear Abby, listening to the plight of Ignored Marketer in Minneapolis (the pen name I assigned her in my mind). She asked me, “What am I supposed to do to get people to trust my team?” The “people” she was referring to were leaders, peers, vendors – her...
What is the NISM Social Media Strategist Prep Course?
Questions yet? I am guessing you might have a few. For example: What is this prep course all about? How involved do I have to be? How much work is involved? These are all the questions that I had before I started the course. I worried I wouldn’t be able to manage it...
Social Media’s Winning Combination
According to a report by Pew Research, “Nearly seven-in-ten Americans now use social media.” In today’s world, it is impossible for many to imagine business success without the use of technology, specifically the use of different social media tools. Despite the vast...
SMS Prep Course and a Busy Schedule
Is your schedule jam packed with work, family and other activities? Could you add even one more thing to your schedule? If you said no, I am here to tell you, yes you can. I know, because I just did and I have been making it work. Before I started the NISM Social...
Live Streaming Video: the 2016 Social Media Trend that Exceeded Expectations
There were several social media trends in 2016, including: Live streaming videos Snapchat stories Mobile optimization Faster real-time engagement More focus on social commerce Higher demand for organic content (keeping SEO in mind) Increase in video marketing Many of...
NISM SMS Certification: Why I Jumped In
Dear Diary, oh wait not that kind of journal! This is the story of my journey to Social Media Strategist Certification. The reasons for taking this course and the certification exam are many. I could go on and on. In this series, I will give some insight into why I...