NISM Blog
Getting a Good Foundation for Your Social Media Strategy
Let me set the mood. It's a beautiful spring day on a college campus. But you are stuck at your desk. It's your first week as a Social Media Specialist. Today, you will have your first meeting with your manager. You have a social media strategy drafted and ready for...
Meet and Greet: Dave Acosta
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Why Social Media is the Key to Building Brand Credibility
Image credit: Unsplash Given our limited movements under COVID-19, social media has become an even more crucial outlet by which people keep in touch with their friends and loved ones. Of course, social media use is nothing new. But according to the Pew Research...
Why don’t bloggers use APA citations?
Recently, I was explaining how bloggers reference sources and was asked, “If acknowledging the original contributor is important, why don’t bloggers use citations like we all had to do in high school and college?” That’s a good question, isn’t it? When blogging was...
Your Social Media Career and the Value of Education
The evolution of social media from a tacked-on, part-time position to a full-fledged career is fascinating to see. It has grown in the past 10 plus years from being optional to an integral part of an organization’s growth and success. Job titles for the social media...
Take the Stress Out of Your Test
Taking a certification exam can be stressful and rightfully so! You are undertaking an important step in adding to your credentials and shouldn’t be taken lightly. This may be the first test you’ve taken in years or the most challenging exam you’ve ever prepared for....
Share with Care on Social Media
In the world of social media marketing, you are what you share to a very great extent. People actively engaged in an organization’s social community are primarily doing so because they seek information and, sometimes, dialog. If you share wisely, you build an...
Mind Your Business and Mind Yourself!
How mindfulness can help social media professionals practice self-care. As professionals in social media, do you know that feeling when you just want the world to hold still for one moment? If only there was just ONE moment to sort your thoughts, calm down, take a...
Using Pinterest and Instagram for Small Businesses
Starting a business is hard. With all the legal and money stuff, it can get overwhelming. On top of that you need be on social media, and there are so many choices out there. You have to figure out which ones will work best for you. For someone who loves to have most...