NISM Blog
Meet and Greet: Jessica Flagel
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
7 Virtual Event Ideas to Promote Your Content
The whole world is currently in the slow lane, trying to figure out how to live with the consequences of the COVID-19 pandemic. Businesses from all over the world need to think of a new way to reach their audience, and they don’t have much choice. This is why digital...
Unfriending “Friends” on Facebook
On Nov. 17, 2010, Jimmy Kimmel went on his nightly talk show to declare a new national day – National Unfriend Day. The comedian explained that since so many of us have a ridiculous amount of Facebook friends, we should take some time to unfriend the ones we’re not...
One Teacher’s Perspective on the Value of Becoming a Certified Social Media Strategist
“You already have a Ph.D., so why get a certification?”: One Teacher’s Perspective on the Value of Becoming a Certified Social Media Strategist “So, what exactly is a Social Media Strategist?” This question is presented to me often enough, so I’ve had the opportunity...
Brand Engagement Via YouTube
There are dozens of different video platforms online these days, with YouTube and Vimeo probably being the two that most people are familiar with. UPenn’s Adam Grant has argued that the “first-mover advantage” is probably a myth, but in YouTube’s case, it’s hard to...
Aligning Corporate And Marketing Goals For Success
Silos are fairly prevalent in many businesses -- heck, Machiavelli predicted their existence way back in 1513 -- and, unfortunately, ‘alignment’ is not as prevalent. Consider the chart below, from an article on Harvard Business Review entitled “Only 8 Percent Of...
New Audience on Instagramn
There are approximately 94,000 articles on the Internet about how to maximize your Instagram usage, how to get new followers on Instagram, how to find new audiences on Instagram, how to build your business with Instagram, and other similar topics. Actually, that...
Twitter For Job Seekers
In the past 20 years there has been a tremendous shift in the way we carry out the hunt for employment. In the 1990's, your local newspaper was a job seekers' best friend. You'd pick it up, circle ads, then get a ton of stamps to mail out physical copies of your...
Small Business Strategy; Full Court Press
Full Court Press My clients often request social media platform training with an emphasis on basic tactics and an introduction to the latest and greatest the tool has to provide. Inevitably, I counter with the recommendation of adding a discussion of strategy to the...