NISM Blog
How Messenger Can Boost Your Business and Customer Relationships
When I was invited to work for the largest vacation rental online marketplace company, I joined forces with one of the most dynamic customer support teams of my career. The job came with the daily responsibility to uphold the company's mission to provide world-class...
5 Digital Marketing Trends to Target Gen Z
Also referred to the iGeneration, this generation covers anyone born between 1995 to the mid-2000s. Ideally, this lot was born during the age of the internet. This particular customer base has completely changed or rather disrupted the way we market. This generation...
Strategic Planning. Think Tactically
Ahh.. the joys of assembling a strategic marketing communications plan. For those of us who have the ability to think big picture while executing at the daily level, this becomes almost as natural as breathing. It is a tool that we rely on, especially when there are...
Brand Engagement Via YouTube
There are dozens of different video platforms online these days, with YouTube and Vimeo probably being the two that most people are familiar with. UPenn’s Adam Grant has argued that the “first-mover advantage” is probably a myth, but in YouTube’s case, it’s hard to...
Aligning Corporate And Marketing Goals For Success
Silos are fairly prevalent in many businesses -- heck, Machiavelli predicted their existence way back in 1513 -- and, unfortunately, ‘alignment’ is not as prevalent. Consider the chart below, from an article on Harvard Business Review entitled “Only 8 Percent Of...
New Audience on Instagramn
There are approximately 94,000 articles on the Internet about how to maximize your Instagram usage, how to get new followers on Instagram, how to find new audiences on Instagram, how to build your business with Instagram, and other similar topics. Actually, that...
Twitter For Job Seekers
In the past 20 years there has been a tremendous shift in the way we carry out the hunt for employment. In the 1990's, your local newspaper was a job seekers' best friend. You'd pick it up, circle ads, then get a ton of stamps to mail out physical copies of your...
Small Business Strategy; Full Court Press
Full Court Press My clients often request social media platform training with an emphasis on basic tactics and an introduction to the latest and greatest the tool has to provide. Inevitably, I counter with the recommendation of adding a discussion of strategy to the...
5 Free Social Media Scheduling Tools
There are dozens of social media scheduling tools on the market; many of them are free, or at least have free options/platforms within them. Before we get into five to consider, start with this: why is social media scheduling important? Scheduling allows you to scale...