NISM Blog
Social Media Storytelling for Business
Anyone in the social media industry will tell you that social media marketing can be quite simple: people want to see people on social media. And this is true, but it also needs to be done effectively. Oftentimes many accounts’ marketing campaigns can fail because...
Not Following the Crowd on Social Media
Every time we wake up and turn on the news there is a new must-have social media app. TikTok, Snapchat, LinkedIn, Instagram. Which one should you be on for your business or personal brand? Before you create a username for every social media platform out there, read...
Making In-the-Moment Content STICK
Summertime, upcoming events, and an increase in outings mean one thing: more in-the-moment content for your social media pages! Content is everywhere so take advantage of these longer days, brighter colors, and warmer weather; this is what your audience wants to see!...
#AllHallowsReadNISM: Individuals Who Turn Into Monsters
The thing that scares the bejeezus out of me is a person posting on social media who is not nice or intends to cause some form of harm to others. The intent of social media is to connect individuals and groups. It is not a place to bash or virtually segregate others...
#AllHallowsReadNISM
Every year, Neil Gaiman encourages us all to “give someone a scary book” to celebrate Halloween. You can join Neil by sharing your favorite scary book and following #AllHallowsRead on all of the major social media platforms. As someone who loves books – and loves...
Best Value Social Media Certifications – NISM vs Hootsuite
In 2012, we shared a blog post that compared our SMS certification exam with what’s available through Hootsuite University. It was one of our most popular posts and we heard how much it helped social media professionals make decisions about their professional...
Hired Guns: Avoid Shooting Yourself in the Foot
One of the first milestones in a growing business occurs when the owner realizes that she cannot do it all herself. Congratulations if it’s time to grow! But take heed, owners: how you choose to grow can have a serious impact on your pocketbook. Rather than wade into...
Building Alliances with Strategic Social Media Partners: It Takes Two
Last month, I reflected on the topic of strategic alliances in social media and found that it was difficult to incorporate all of my inspiration on the topic with just one blog post. In that post, I outlined a plan to put partnerships into action. Now I will focus on...
“A man is known by the company he keeps.” – It’s All About the Reputation
Recently I was doing a consultation for a client, talking about approaches to social media for small businesses. While I was giving a general overview of aspects to look at and goals to keep in mind, I gave a couple of examples of how to cross the borders of social...