NISM Blog
Another Social Platform? Here’s What You Need to Know About Clubhouse
If you’re at all familiar with social media platforms, you know that 2020 saw headline after headline about their impact on our day-to-day lives. Anyone based in the United States knows that Facebook and Twitter had a huge impact on our election cycle and their global...
5 Tips for Creating A Successful Fundraising Campaign in Higher Education
Photo credit: Burst I remember it like it was yesterday – when I received my first project in fundraising as a social media professional. Giving Tuesday was three months away. My boss asked if I could create a campaign to drive donations and awareness about getting...
Create a Compelling Job Description to Attract the Best Marketing Pros
Photo credit: Unsplash Nothing counts until someone makes a purchase. This is the mantra of marketing specialists all over the planet. While they may have lots of smaller goals throughout the process of bringing customers to the table, the ultimate measure of their...
Thinking Outside the Classroom: Using Social Media Platforms to Engage Students
Registration is open for The Social Classroom! The course begins March 13th and runs for two weeks – a great opportunity to experience social media as a classroom tool first-hand while learning techniques you can use in your own environment. A teacher’s competition...
Certification for the Social Media Professional
I remember the first time I applied for a social media position within an agency. I was using Facebook and was barely present on Twitter. Part of the requirements for the job, content moderation, was to be on several platforms, so I quickly created accounts and...
It’s All About Engagement: An Interview with YouTube Expert Derral Eves
YouTube’s gotten a lot of attention lately with PewDiePie’s separation form Google and Disney. It made us wonder: What advice do YouTube experts have for our social media strategists? We all know video is critical to the success of any social media campaign, and...
Social Media Crisis Management: Is Your Organization Prepared?
When thinking of a crisis we often think panic and chaos. It’s true that these things happen and that will never change. It’s part of our landscape. We live in an ever-changing world with a non-stop news cycle and social media that doesn’t take a break. When a crisis...
The UnTroll: Identifying Mistakes Without Being a Jerk
As Valentine’s Day approached this year, I began thinking about love and kindness – two things that are too often in short supply on social media. Why do so many people look so hard for opportunities to criticize others? Does the anonymity of social media – perceived...
3 Steps to Identifying a Successful Target Market
For any business, whether small or large, once you have decided on your product or service, often the next step is deciding who you are going to sell too. Many businesses, however, don’t take the time to break down their target market successfully. This can be...