NISM Blog
5 Tips On How To Get Started Creating A Logo
The logo you choose for your company is a representation of your company brand. It is used to differentiate who you are and symbolize what your brand stands for to your audience. A logo has the capacity to take on various forms over the years, but one element should...
Sunsetting a Social Media Account
For many organizations and brands the decision to start a social media channel is a deliberate decision with conversations, strategy, and a roll-out. What are the considerations and deliberations when you decide to close a social media account, effectively retiring,...
How to Set Your Social Advertising Budget
When creating social media advertising campaigns for a client, the top and often first question I receive is how much should be invested. The answer should never be the same for anyone. However, the way to an answer is similar. Just like in any situation where you are...
Thank You Educators
It is Teacher Appreciation Week and at the National Institute for Social Media (NISM) we are so grateful for our amazing educators. Teaching can often be a thankless job, but our educators continue to show up, share their knowledge and expertise, and challenge...
Getting Started on Twitter
For the last 6 years, I have worked with job seekers and small business owners on how to better build their online presence. I am continually surprised by how many people are nervous about Twitter, or who, like me in the beginning, didn’t understand the professional...
Skol Marketing Meet and Greet
We’ve started introducing you to some of our individual Social Media Strategist professionals here at NISM, but we also would like to introduce you to an agency who chose to certify its social media team members. The social media team at Skol Marketing became the...
3 Meaningful Ways to Build Community Online
There are several different definitions of the word “community.” One definition of the word is “a group of people with a common characteristic or interest living together within a larger society.” If you think about it, the social media realm sounds an awful lot like...
Skol Marketing is the First Agency in Minnesota to be Certified by the National Institute for Social Media
When asked how Social Media Strategist certification through the National Institute for Social Media has helped his social media team, Ben Theis stated, “I think it really has done what I wanted it to do, and helps us stand out from the competition and give us that...
Changes to Continuing Education Credits
As we certified and then re-certified more and more social media professionals, we realized we needed to make a few updates to our social media strategist recertification process. As an organization committed to the training and certification of social media...