NISM Blog
Strategies for Reaching Your Target Audience
As a business owner, you’re most likely committed to scaling your company and watching it take on the level of influence you envisioned. Connecting with your current and potential customers is essential to achieving that company growth. Advancing technology continues...
Are You Prepared For The Job Market Of The Future?
The future of work is changing faster than ever before. Rising technologies are threatening to disrupt every industry of work and there’s nothing anybody can do to stop them. With this in mind, the question turns to whether or not your own skills are prepared for that...
Businesses, Action Required. Facebook Analytics Terminated June 30
Just announced Facebook is set to terminate Facebook Analytics come June 30, 2021. As it currently exists, Facebook Analytics is a free analytic tool, that Facebook users can access from their browser or the Facebook Analytics mobile app. Facebook Analytics is...
Don’t be a Flower!
Three C's of Community Management: Curiosity, Courtesy, Constancy I love alliteration so I hope you’ll bear with me after reading the title of this blog. And, alliteration aside, these three c’s really do have a lot to do with community management. Of course,...
3 Things to Remember Before Your Next Social Complaint
A colleague of mine recently posed a question to the group – “what is the brand or company for which you would least like to work as a social media community manager?” Our answers ranged, but a few themes emerged including political institutions, cable companies and...
Social Listening: Recognizing the Ways that We Listen Online
A modern norm when beginning to establish a relationship is typically to connect online using social media. We meet someone and this person becomes a potential professional networking contact, new friend, or even a romantic interest. Before deciding to pursue the...
“I don’t Tweet”
When faced with an opportunity to change industries after 15 years, my response to a potential employer was, “I don’t Tweet…is that going to be a problem”? At that time in my life I had utilized social media for recruitment and networking opportunities. I had also...
Meet and Greet: Teri Kojetin
Every day we all play a part of different mini communities – work, hobbies, family, faith, school, neighborhood, friends – but often we limit ourselves in terms of professional communities outside of our co-workers. One of the goals at the National Institute for...
Part II: Marketing Don’ts & Why They (unfortunately) Work
A few weeks ago, I asked my network what marketers do that they find annoying. I was hoping to uncover themes…and I did! I wrote about the first set of responses in the NISM blog post Marketing Don’ts & Why They (unfortunately) Work. But as I wrote the first blog,...