NISM Blog
Using Story Mapping to Improve Audience Experiences
Image Source: Pixabay Story mapping is integral to creating an unforgettable social media experience for your audience. Experts say that “In user story mapping, teams create a dynamic outline of a representative user’s interactions with the product, evaluate which...
Meet and Greet: Magdalena Schürmann
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
10 Tips to Optimize Your Google Ads Campaign in the First Month
Nowadays, with the market overloaded with a myriad of products and services, it is becoming harder to create efficient promoting campaigns. We are talking about the campaigns that manage to get the potential customers' attention and make your product more...
5 Kickass Steps to Boost Engagement on Social Media
When you have brand presence on different social networks, you want to have thousands of followers. The more the better. But as fast as you gain more followers, it’s just as easy to lose them. Why engagement? Followers are not only numbers-they are people. Interesting...
Before You Re-Tweet: Copyright Pitfalls for Social Media Users and Practitioners
Given the constant need for content and eye-catching visuals, it would be nearly impossible for social media practitioners and users to create every bit of content from scratch. However, one should use caution when appropriating others’ works – whether visual or...
Building Alliances with Strategic Social Media Partners
The adage, it’s easier to accomplish more with others certainly holds true across business, especially in social media campaign planning and implementation. The social media professional is working alone or as part of a larger internal team to craft messages about...
Online Going Offline – Visiting NISM in Crystal, Minnesota
Have you experienced this phenomenon? This exciting, yet weird moment when you finally meet people in real-life that you have only seen online? Suddenly your brain must build a new reality because your online picture is supposed to translate into a real offline...
2017 is the Year to Take a Deep Dive into Video
Because social media has become a marketing and PR must-do, everyone needs to become a content creator. This means learning new skills and honing existing ones. Everyone has to write better, take better pictures, and learn to curate. The latest must-do for 2017?...
Staying Mentally Strong While Working in Social Media
There’s been a lot of discussion lately on how social media is not healthy for you. But I’m here to tell you that it is, or, if it isn’t, that it can be! As an example, the recent elections really did a number on social media and, while I’m not a betting person, I’m...