NISM Blog
5 Tips On How To Get Started Creating A Logo
The logo you choose for your company is a representation of your company brand. It is used to differentiate who you are and symbolize what your brand stands for to your audience. A logo has the capacity to take on various forms over the years, but one element should...
Sunsetting a Social Media Account
For many organizations and brands the decision to start a social media channel is a deliberate decision with conversations, strategy, and a roll-out. What are the considerations and deliberations when you decide to close a social media account, effectively retiring,...
How to Set Your Social Advertising Budget
When creating social media advertising campaigns for a client, the top and often first question I receive is how much should be invested. The answer should never be the same for anyone. However, the way to an answer is similar. Just like in any situation where you are...
Family Picnics, Sun, and Learning?
Oh, sweet summer. Where I live in Minnesota, it’s finally arrived after a miserably long snow-filled winter. All I want to do is get outside and soak up the sun….and learn. Summer is a pretty ideal time to immerse yourself in a new learning opportunity. If that feels...
LIFE-LONG LEARNING IN THE SOCIAL MEDIA SPACE
One of the things I find so fascinating about the Social Media Marketing space is that it demands that I keep on learning. There is always a new feature to test, another conference to book or another online course to invest in. Countless opportunities I get to learn,...
Summer Learning: Crucial content for students studying social media
Ahhh, summertime in academia. A chance to step back, soak up some sun and work! That’s right, not all professors get the entire summer off. Hopefully we will get to relax just a little bit and find time to plan for our classes that start in September. This Fall The...
Getting More from My Summer Conference Schedule
Industry conferences happen all year long and provide us with the opportunity to network with others, learn new techniques, and get reenergized to do the work we are called to do. What I find is that I am often so focused on “wrapping things up” in the office before I...
Digging Deep: A Summer of Continuing Education
Certified Social Media Strategists (SMS) are required to complete 20 hours of continuing education every 2 years to maintain their cert, so we asked members of our community…what are you doing this summer to keep your skills fresh? Join us the month of June and hear...
3 Ways Social Media Can Help You Ace Your Interview
Congratulations! You’ve landed an interview with a great company. Now the real work begins as you spend time researching the company and practicing behavioral interview questions. I’m sure you’ve heard that companies may look at your social media accounts to learn...