NISM Blog
Making In-the-Moment Content STICK
Summertime, upcoming events, and an increase in outings mean one thing: more in-the-moment content for your social media pages! Content is everywhere so take advantage of these longer days, brighter colors, and warmer weather; this is what your audience wants to see!...
5 Musts When Creating a Content Strategy
Image source: Unsplash If you are a business or organization, you likely have one of these goals: Sell products Promote services Gain subscribers Acquire volunteers Collect donations Hire staff How do you sell yourself to your target audience to reach these...
Make Actionable Audits Work For You
Data-driven marketing, strategy, and social media; more than just buzzwords in thought leader Twitter threads. Strategy driven by accurate and actionable data analysis can help marketers, strategists, organizations, and individuals highlight opportunities for stronger...
Why is it so hard to secure our own masks first?
Leaders, this blog post is for you. I was watching the safety instruction video for what felt like the millionth time and my mind began to wander. As I watched the animated woman in the video dutifully follow instructions and secure her own mask before securing her...
Fourge Social is the First Agency in Iowa to be Certified by the National Institute for Social Media
“Taking the National Institute for Social Media (NISM) Social Media Strategists (SMS) course not only improved our skills as a marketing/social media professional, but added a wealth of knowledge to our company,” says Christine Melaas of Fourge Social in Dubuque, IA....
Just Starting Out on Social Media? Follow These Three Brands
Customers are looking to connect with brands on social media in an authentic and unique way. They want to see more than product stats and bland content. They want you to engage with them. They want to be heard. They want to see the heartbeat of your business. When...
Social Media Managers vs. Community Managers: Why You Need Both
As social media continues to evolve, so do the roles and responsibilities of those in charge of marketing on our beloved social platforms. Social media management used to be a relatively easy and straightforward role, but over time has become more complex. Nowadays,...
The National Institute for Social Media is proud to be the official sponsor of the ‘Why I Social’ Podcast
We are very excited to announce the National Institute for Social Media (NISM) is the new official sponsor for the Why I Social podcast. Why I Social is a bi-weekly podcast (released every other Tuesday) that highlights social media professionals “who get social...
6 Tips to Help You Further Your Brand on Social Media
To really stand out on social media, your business has to do more than fill your platforms with product stats and bland content. Customers want to connect online through stories that feel authentic and unique. They want you to engage with them. They want to see...