NISM Blog
The Resurgence of QR Codes
Left for dead about ten years ago, the QR code has made a strong comeback, largely in part, due to the pandemic. Did you know that QR codes predate social media and smartphones? In fact, they came into being around the time the World Wide Web, and the internet started...
5 Tips to Identify Fake News
As social media and the internet consumes our lives more, we tend to use them as a way to know the news. Unfortunately, you can’t be confident that news online is truthful. In this day and age, fake news has become more prevalent. Fake news is defined by...
What Is BeReal and Why Is It Popular?
The "Time to BeReal'' alert has become a popular notification that teenagers receive regularly on their phones. When the notice appears, there is a two-minute countdown for individuals to take a selfie and photograph their surroundings using their phone to share what...
Questions to Include in an RFP for a Video Project
The need for video in today’s business environment is ever increasing. To help you evaluate and determine the best organization to produce your video, you may consider releasing an RFP (Request For Proposal). A video RFP should solicit the following information....
Want a Successful Social Media Campaign? – Start with Strategic Planning!
There is so much going on in the world of Social Media and everybody wants to be in on it! So I am jumping back in and looking for ways I can be a part of it. The first thing I did was go online to see what businesses are doing with social media, and they are doing...
MEET AND GREET: Theresa Fisher
INTRODUCTION Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, they also share our passion for social media. Best of all, their stories help shape our organization and the work...
Sharing Your Social Media Presentation
Sharing Your Social Media Presentation Have you ever been asked for your slide deck before or after you’ve given a presentation? Here are a few reasons why you may want to think twice before sharing next time. What are you afraid of? When I first started facilitating...
5 Ways to Create Content that Connects
Ever wonder if the content you are posting is being read? And, do you find yourself curious if the content you are putting out there is not only being read, but also having an impact on your organization? In today's digital world, each of us probably receives hundreds...
This Is How To Use Instagram Stories To Your Advantage
Since its launch back in 2016, Instagram Stories has been nothing but a success in helping brands to connect to millions of users all over the globe. Stories provide an effortless way to encourage user engagement through a fun and innovative way. To put it simply, an...