NISM Blog
3 Ways To Create More Authentic and Meaningful Social Media Posts
It’s difficult to imagine a business without a solid social media strategy. Social media is such an important part of the digital marketing sector that some companies rely on it far more than traditional advertising methods. However, it’s not enough to put together a...
The Role of Social Media During and After a Major Natural Disaster: A Story Within a Story
Hurricane Ian was an unwelcome guest who left major portions of Florida destroyed, especially in the southwest area. His strength, size, and point of impact was not even close to what had been predicted. Some might say, Ian wasn’t what he appeared to be on his...
Social Media Prep for the New Year
As we get closer and closer to the holidays and possibly taking winter breaks before the new year, you may notice you have more time to plan for the new year. So when you have some slow days in the office, in-person or virtual, use your time wisely doing some social...
Crisis Communication Best Practices
Time-sensitive. Not planned. Stressful. These are a few words that come to mind when I hear the term “crisis communications.” No matter what type of organization you work for or even if you own your own business, chances are you’ve experienced a time-sensitive,...
Barracuda PR Meet and Greet
To close out an amazing 2018, the social media team at Barracuda PR, in El Paso, Texas, dedicated themselves to additional training and certification. We are proud to announce that this fantastic organization recently became the first agency in Texas to achieve the...
3 Effective Ways to Manage Multiple Clients
Congrats! You've landed multiple clients for your business. After the initial excitement wears off, the reality of what this actually means soon sets in. How will you manage this? What tools can available to help you feel less overwhelmed? I spent the first 10+ years...
5 Steps to Gaining C-Suite Approval for Social Media
A few years back, I was nearly through a 60-minute presentation on social media with a room full of directors from across the organization when one lone voice finally asked the question on everyone’s mind: What will all of this [social media focus and work] do for us?...
Reconnecting with Reviews – Why we need reviews in our online portfolio
Online reviews have become a part of everyday purchase decisions and social media interaction. Still, business owners and companies have a hard time with reviews. The potential pitfalls and not too obvious numbers of returns make it hard to see the benefits. Although...
3 Ways to Develop a Successful Holiday Marketing Campaign
Is it just me or did the holiday sales start even earlier this year? Many retailers offered "Black Friday Week" deals instead of "Black Friday" deals. Based on what I've read and heard from family and friends, these week-long deals made an impact. So, what makes a...