NISM Blog
5 Easy Ways To Remove Audio From Your Video
There are several reasons for wanting to remove the audio from your video files. It could be an artistic choice made with the goal of enhancing a particular scene. Alternatively, it could be purely practical, like muting an aesthetic clip to remove your friends’...
5 Ways To Secure Your Company’s Social Media Accounts
As we enter the new year, it is time to start thinking about how to protect your business against the latest threats. A major part of doing so involves securing your social media channels against hackers and cybercriminals that can cause major havoc. The good news is...
An Expert’s Guide to Executing a Winning B2B SEO Strategy
Whether it's SEO, content marketing, or social media, each digital marketing strategy should be tailored to fit its target audience. However, when considering how to execute the right approach to gaining brand awareness and organic search engine rankings, it's...
Part I: Social Media Strategy Certification for Your Second Career
This is a two-part blog post. After reading about the value of certifications in our changing job market here, head over to Credly’s blog to read more about best practices for professional growth through certification. Six years ago, I began working with people...
Proving the Value of Your Continuing Education
As the National Institute for Social Media continues to grow and an increased number of educational opportunities appear in the social media space, certified Social Media Strategists (SMS) are more often finding themselves wondering, “Does this count as continuing...
Highlights from the 2019 Social Media Job Study
Every few years, NISM reviews the content of our certified social media strategist (SMS) exam. Part of the process is a job study – an opportunity to check in on what employers are looking for in the field of social media, what changes may have occurred, and...
The Resource for Social Media Professionals that Will Take a Lot of the Guess Work Out of the Job
When social media as we know it today first came on the scene in 1997, it was viewed as a way for people to stay connected with friends near and far online. It wasn’t long, however, before businesses started taking note of the medium’s potential to connect them with...
Can’t Stop Won’t Stop: Continuing Education for Digital Marketers
Things change and so must we! In this ever changing, ever growing, technology-driven world, it’s important for digital marketers to stay informed and up-to-date of the latest trends, tips, tactics, and techniques to better serve our clients. What may have worked two...
Memes: Are They Right or Wrong For Your Business?
If you opened this article, there’s a good chance you fall into one of two categories: You either love and regularly post memes as part of your social media mix, or you have no idea what a meme is and you’re hoping to learn more. Whichever category you fall in, this...