NISM Blog
5 Ways to Optimize Your Social Media Network With an API
Social media has helped companies improve their brand presence from the start. It’s a great way to connect with your audience and humanize your business. Like other aspects about business, however, you can’t just set and forget your social media strategy. Instead, you...
NISM is Growing–Here’s What That Means for You
A Legacy of Finding Creative Solutions It was Tina Fey who said in her memoir Bossypants, “Whatever the problem, be part of the solution. Don’t just sit around raising questions and pointing out obstacles.” That’s exactly what NISM has done for years. When we see a...
Conference Content: It’s Showtime!
Lights! Camera! Content! What some conference presenters miss out on is the opportunity to take their content offstage! If you find yourself presenting, know that your impact and content can live on long after your hour is up. How do you do that? Well, it’s showtime! ...
What makes a goal SMART?
As a social media marketing strategist, writing your goals is the foundation for ensuring that your strategic plan remains on track and is flexible enough to adapt to necessary adjustments along the way. There are several methods of how a goal can be designed and...
Influencer Marketing Trends You Should Keep an Eye On
Business vector created by slidesgo Research shows that more than 30% of marketers find influencer marketing effective in reaching target audiences and enhancing a brand’s reputation. Those are two of the major reasons why influencer marketing is such a widely used...
Why You Need To Consider Backing Up Your Social Media Accounts Now
Over the past decade, social media has grown from an entertaining diversion with some business applications to one of the core elements of not only digital marketing but also business in general. Key contracts are won through Twitter discussions. LinkedIn chats can...
Pinterest 2020
As we finish up another year in social media, the different trend posts are starting to roll out. There’s a lot of attention as 2020 dawns on ByteDance, the owner of TikTok, for numerous reasons. They’re testing a Spotify rival called Resso in Indonesia, for example,...
What Nonprofits Can Learn from Spotify Wrapped
What nonprofit doesn’t want a new way to say a personalized thank you to donors, and to generate additional conversation online about their brand? Spotify Wrapped provides a model for doing just that. If you haven’t seen it, you can check out Spotify Wrapped at...
How To Integrate Your Social Media Feeds With Your Website
Social media has rapidly gone from an entertaining diversion (and hotbed for GIF-based frivolity) to a key part of the internet’s regular operation — particularly when it comes to business. Within the confines of top social media platforms, vital information is...