NISM Blog
Meet and Greet: Amy Peiffer, SMS
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
When Should Breaking News Upset Your Brand’s Social Media Calendar?
Photo by MART PRODUCTION The ever-changing nature of news presents both challenges and opportunities for social media managers. By carefully considering the situation and your audience's needs, you can navigate these moments with grace and purpose. From gauging the...
Actionable Strategies to Help You Level Up Your Digital Marketing Approach
Photo by Ketut Subiyanto While coming up with a great idea and turning it into a new business can be exciting, marketing it successfully is another story entirely. Digital marketing can be an intimidating undertaking, especially for new business owners who aren’t...
Five Original Ways to Get More People Sharing Your Content
A cherished dream of every content creator is getting the article viewed by as many people as possible. One of the ways to reach a larger audience is by sharing the content. Before creating and publishing any article, it is crucial to thoroughly analyze the subject,...
Salient Role of B2B SEO in Generating High-Quality Leads
What is SEO? Search engine optimization is the process of securing better traffic and visibility for a site in an organic manner. The goal is to appear naturally for all the relevant niche terms and keywords. SEO is always looking for ways to improve the existing...
How to Engage Your Customers with Earth Day Promotions
Image source: Unsplash The concern about climate change has gone global in the past decade. It was about time - sea level is rising by 3.3mm each year, the planet’s polar ice sheets are losing huge masses, and Earth’s temperature has reached an all-time high increase...
Where to Use Your Logo for Marketing
One of the first things that consumers notice about a brand or a business is its logo. This is why businesses and corporations are highly particular about displaying their visual brand identities strategically. As a business owner, you have to consider your logo as a...
Save Yourself from a Copyright Violation
Image source: Unsplash I hope by now, we all know that just because we saw an image on the internet, it does not mean it's generally free for us to use as we please. A real-life example can be drawn from a situation a marketing person in my company faced a long time...
Using Humanizing Analytics to Appeal to Your Target Audience
Image Source: Pixabay When most people think of analytics, their minds gravitate toward images of overwhelming numerical data, technical jargon, and people pulling their hair out trying to figure out what all of it means for their business. There’s a natural...