NISM Blog
Conference Content: How to Bring Your Best!
Not dissimilar to a big game, vacation, or even Christmas, the time leading up to a conference can be filled with anxiety (the good kind hopefully) and excitement! Say sponsoring a session, presenting, or setting up shop behind a booth just isn’t your thing. Hey...
How to Use Hashtags on LinkedIn to Grow Your Brand
While hashtag usage has long been encouraged on Twitter and Instagram as a way for users to engage with their networks, LinkedIn only started allowing clickable hashtags in 2016. The initial key is to identify your specialty and conduct research on the hashtags that...
Conference Content: To Sponsor or Not to Sponsor?
If you’re knee-deep in planning your entrance into the conference circuit (check out THIS blog if you’re just wading in), this question has surely popped up: Will you sponsor? And it’s an important one to consider! We’re weighing the pros and cons with you here when...
How COVID-19 Has Changed the Sports-Social World So Far
It’s obvious that COVID-19 has thrust our world into different everyday practices. Students take part in distance learning. Many, many employees have worked from home. Daily routines are different. Some people find themselves with extra time on their hands via layoffs...
Are We All Safe Online?
Through our partnership with St. Mary’s University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course, (no comma) is to blog on an area of social media that they found most interesting...
The Power of a Social Media Break: Lessons Learned When I Locked My Phone in a Box
Image Source: Katy Spencer Johnson The great outdoors. A stressed-out social media strategist. One box with a lock. Thus began my 96 hour social media break. After four years of being “on” as a full-time social media manager. I reached a moment of clarity: I needed...
5 Steps for Professional Recommendation Requests
There has, most likely been a point in your life where you have either asked for or have been asked to give a recommendation. In the not so distant past, this was done in a paper letter format. In today’s virtual work world, recommendations are online with the entire...
How to Incorporate Reddit Into Your Social Media Strategy
The Internet is huge, that much is a given. And the opportunities to reap it for marketing purposes are painfully obvious. Given that it’s teeming with millions of people that just a few years ago had an annual spending capacity of $61,224 on average, it’s practically...
Made you Click: The Clickbait Debate
In December 2006, Jay Geiger wrote a blog post that included a never-before-seen word: clickbait. The logic was simple — click referred to the click of a computer mouse while bait referred to something that lures in online users like a worm might lure in a giant...