NISM Blog
TikTok Ban: What It Means For The Future
Photo By: Visuals New social media apps come around all the time. Some gain traction and become popular like Instagram did in 2010 but none more extreme than TikTok. When the app hit the market in 2018, it became the most downloaded app in the US and the rest of the...
Core Audience 101: The Power of Your Core Audience!
As digital marketers, we may be a bit impulsive when it comes to marketing our messages. That is, we may try to reach as many people as possible with our message through breathtaking infographics, viral videos, and daring marketing stunts. Of course, while these...
Social Media Project Managers: Effective Steps To Get Your Team On The Same Page
Photo by Jason Goodman As a project manager, it can be hard to maintain a solid list of all your contributors, strengths, weaknesses, and deliverables. Your team can have excellent communication, but getting knocked out of alignment on social media is still possible,...
Certificate vs. Certification: Is There a Difference?
The words “Certificate” and “Certification” are used often in the world of education and professional development. Many times they are used interchangeably, but is there a difference? The short answer is "Yes", but let's take a closer look at a certificate vs....
An Expert’s Guide to Executing a Winning B2B SEO Strategy
Whether it's SEO, content marketing, or social media, each digital marketing strategy should be tailored to fit its target audience. However, when considering how to execute the right approach to gaining brand awareness and organic search engine rankings, it's...
3 Ways To Create More Authentic and Meaningful Social Media Posts
It’s difficult to imagine a business without a solid social media strategy. Social media is such an important part of the digital marketing sector that some companies rely on it far more than traditional advertising methods. However, it’s not enough to put together a...
The Role of Social Media During and After a Major Natural Disaster: A Story Within a Story
Hurricane Ian was an unwelcome guest who left major portions of Florida destroyed, especially in the southwest area. His strength, size, and point of impact was not even close to what had been predicted. Some might say, Ian wasn’t what he appeared to be on his...
Social Media Prep for the New Year
As we get closer and closer to the holidays and possibly taking winter breaks before the new year, you may notice you have more time to plan for the new year. So when you have some slow days in the office, in-person or virtual, use your time wisely doing some social...
Meet and Greet: Amie Thompson
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...