NISM Blog

Mastering Social Media Project Management

Mastering Social Media Project Management

Photo by cottonbro studio Managing multiple campaigns across several social media channels can be challenging, and even further complicated with multichannel campaigns across several brands. Mastering the art of social media project management is not only critical for...

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Making the Argument for a Social Media Council

Making the Argument for a Social Media Council

Often at big companies, there’s an assumption that “the social media team does social media.” But this is not true.  Your social media team works with groups throughout the company to ensure your social media is safe, effective, on-brand and compliant. Close...

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Meet and Greet: Chris Strub

Meet and Greet: Chris Strub

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...

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Instagram Reels: Trendy and Targeted!

Instagram Reels: Trendy and Targeted!

Last month, we broke down why Instagram Reels are so successful for reach and how to get started making them. If you haven’t read that blog post, we suggest you start there!  Now, we’re diving into the fun side of IG Reels. From finding inspiration, to hopping on...

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Social Media Storytelling for Business

Social Media Storytelling for Business

Anyone in the social media industry will tell you that social media marketing can be quite simple: people want to see people on social media. And this is true, but it also needs to be done effectively. Oftentimes many accounts’ marketing campaigns can fail because...

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Not Following the Crowd on Social Media

Not Following the Crowd on Social Media

Every time we wake up and turn on the news there is a new must-have social media app. TikTok, Snapchat, LinkedIn, Instagram. Which one should you be on for your business or personal brand? Before you create a username for every social media platform out there, read...

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