NISM Blog

Influence Mix: Does Your Brand Have It?

Influence Mix: Does Your Brand Have It?

Photo By: Melanie Deziel When researching your brand or product’s target market, you must know what types of consumers you influence. This is directly correlated with the positioning that your brand settles into. From a consumer perspective, it helps to know what...

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Artificial Authors: The Role of AI in Creativity

Artificial Authors: The Role of AI in Creativity

Photo by Solen Feyissa Writers, teachers, and marketers have been following the evolution of creative AI closely. In writing groups, you’ll hear that it’s producing poor quality content and yet still limiting or eliminating writing jobs. In education, the AI...

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How to Optimize Your Google Ads Campaign

How to Optimize Your Google Ads Campaign

A Google Ads campaign is one of the best ways to reach your target audience. But as data grows and competition levels increase, it can be challenging to stand out from your competitors and convert leads into sales. For this reason, it's essential to keep your Google...

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Should You Keep Copywriting In-House or Outsourced?

Should You Keep Copywriting In-House or Outsourced?

Knowing what areas to outsource and when is a massive part of being a business owner. Whether you’re a solopreneur or you’re building a team, outsourcing is inevitable.  As a business owner, it’s your responsibility to either master a skill or outsource it to someone...

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