NISM Blog
What Hollywood’s Greatest Scripts Can Tell Us About Marketing
Photo by Tima Miroshnichenko In a time when everyone is selling everything using social media, audiences have become hyper-aware of when they are getting sold to. From personal experience, I get frustrated when creators, specifically on TikTok, try to push their...
3 Essential Mobile Apps For Social Media Marketing
Navigating social media can be a complicated task. It's time-consuming, complex, and easy to get wrong. Too often, brands misunderstand the power of social media, leading to unpredictable and costly mistakes. They may under-utilize their platforms or overextend their...
A Checklist for Sharing Your Professional Certifications
Photo by Thirdman There’s no fancy title needed for this blog post. We all know that keeping track of your digital presence can be tricky, so this post is a clear and simple checklist to make sure you’ve shared your hard-earned credentials (consistently) everywhere...
How the Healthcare Industry is Harnessing the Power of Social Media
Social media affects virtually every industry in our world today. Healthcare is no exception. As social media usage continues to climb and shows no signs of letting up, more and more healthcare professionals and organizations are adopting social media as a core...
YouTube Video Ads: How to Capture Attention in the First 5 Seconds
With over 1 billion active users, YouTube is a powerful platform for video advertising. But with so much competition, it can be tough to capture a viewer's attention. For businesses, advertising on YouTube provides an excellent opportunity to connect with potential...
How to Optimize Your Google Ads Campaign
A Google Ads campaign is one of the best ways to reach your target audience. But as data grows and competition levels increase, it can be challenging to stand out from your competitors and convert leads into sales. For this reason, it's essential to keep your Google...
Should You Keep Copywriting In-House or Outsourced?
Knowing what areas to outsource and when is a massive part of being a business owner. Whether you’re a solopreneur or you’re building a team, outsourcing is inevitable. As a business owner, it’s your responsibility to either master a skill or outsource it to someone...
How to Become Top-of-Mind with Consumers
"My business isn't busy during 'x month' so we are not going to manage social media or do much marketing during that time." Experts within the marketing & advertising world hear the above statement many times from clients throughout the year. I'll preface this...
3 SEO Tools You Should Know About
Social media marketing’s influence on SEO is somewhat tangential, but that doesn’t mean it should be ignored altogether. If you’re a social media professional, you should be aware of different SEO tools and how they can be utilized to share “viral” content that will...