NISM Blog
IN Food Marketing & Design Joins the List of SMS Certified Agencies
The National Institute for Social Media is proud to announce that IN Food Marketing & Design has earned the NISM Certification Agency Badge. Agency certification signifies a commitment to the professional development, education, and certification of its employees....
Liven up Your Holiday Social Media Posts
Photo by Felipe Santana Holiday posts are everywhere on social media, and often we ignore them. Meant as a way to bring us together outside of the usual grind, holiday messages can seem dull and generic in comparison to other posts. Yet, there is a way to enliven what...
The Share Effect: Revisiting Strategies to Grow Your Audience Through Sharable Content
Photo by Alexander Suhorucov Have you ever really thought about why creating content that others want to engage with and share with their audience is so desirable? Sometimes we get so focused on the terminology and the measurement, we don’t think enough about why it...
The Role of Social Media During and After a Major Natural Disaster: A Story Within a Story
Hurricane Ian was an unwelcome guest who left major portions of Florida destroyed, especially in the southwest area. His strength, size, and point of impact was not even close to what had been predicted. Some might say, Ian wasn’t what he appeared to be on his...
Social Media Prep for the New Year
As we get closer and closer to the holidays and possibly taking winter breaks before the new year, you may notice you have more time to plan for the new year. So when you have some slow days in the office, in-person or virtual, use your time wisely doing some social...
Meet and Greet: Amie Thompson
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
College Seniors Guide to Social Media Branding
Why is having personal branding on social media important for graduating seniors? After graduation, your student role transitions into a potential employee. As you job search, you want to manage impressions of your skills, abilities, and experiences on your social...
6 Social Video Marketing Trends to Consider in 2023
As we move into the 21st century, video is becoming an increasingly popular way to consume information. Businesses that want to stay ahead of the curve must be aware of using video to connect with their audience. In 2023, there will be several social video marketing...
2023 Social Media & Technology Conferences
It’s no secret technology is evolving and with that has come growth in social media platforms. It seems each year new networks and channels are created and implemented into our daily lives – and it’s become critical for businesses to adapt and include these channels...