NISM Blog
Don’t Skip the Survey: Unlocking Insights You Can’t Get From Analytics Alone
Featured image by Tara Winstead Introduction Social media gives us an endless stream of data, but not all of it is equally valuable. Metrics such as likes, shares, and impressions can show how a post performs on the surface, but they do not always tell the whole...
Leaders Online: What Makes a Great Social Media Project Manager?
Featured image by fauxels How do you identify a great project manager working in social media? If they are doing their job well, you might not be as quick to notice. That’s because things are running smoothly: Deadlines are being met, posts are going out, and the team...
Hiring in the Digital Age: Social Media in the Hiring Process
Featured image by Ketut Subiyanto In today's hiring landscape, resumes are just the beginning. Before even scheduling an interview, employers can quickly learn about who their candidates are outside of their resumes by conducting a “social media background check.” ...
Inside the Anatomy of an Online Threat
Featured image by PeakMetrics Online threats rarely appear as obvious attacks. They often arrive disguised as harmless messages, trending posts, or trusted connections. Social media platforms have become primary environments where these threats develop, spread, and...
Instagram Collabs: Why They’re Still One of the Easiest Ways to Effectively Grow
Featured image by George Milton Instagram collaborations (or “Collabs”) have been a game-changer for creators and brands over the past few years, and in 2026, they remain one of the easiest, most authentic ways to grow your audience. If you’re not leveraging Collabs...
Inside My Internship: NISM Summer Internship Recap
Featured image by Vlada Karpovich When I started my internship with NISM, I thought I understood everything about social media. Turns out, there was a whole different side to it that I had actually never explored before. I am a student at the University of Nebraska at...
Data Storytelling for Marketers: A Beginner’s Guide That Actually Makes Sense
Featured image by RDNE Stock Project If the idea of working with data makes you feel like you’re back in your college stats class, half-asleep, confused, and wondering how any of this will apply to real life, you’re not alone. For a lot of people, data feels...
The Good, The Bad, and The Unfiltered: Making Your Comment Section Soar
Featured image by Andrea Piacquadio Audience engagement is the heartbeat of a successful social media presence. And while glowing comments and enthusiastic praise feel great, the reality is that not every comment will be positive. Whether you’re dealing with...
Best Practices for Organic Content on Instagram
Featured Image by Photo by Ron Lach Why does organic content matter on Instagram, especially for your business? For one, it is content that you’re not actively paying to promote. That doesn't mean it should deserve any less attention than content you are boosting,...