NISM Blog
5 Reasons To Recruit A Social Media Manager For Your Business
Regardless of what you may have thought before, social media marketing is more important than ever. People underestimate the importance of social media management and social media today since they believe they can live without it, only to find out later that they...
6 Podcasts Perfect for Social Media Marketers
Over the past year, the popularity of podcasts has continued to grow with no end in sight. The number of listeners increased by 40 million, or 8.6%, from 2023 to 2024, bringing the total to just over a remarkable 500 million. So why the sudden jump in popularity? It...
TikTok Ban: What It Means For The Future
Photo By: Visuals New social media apps come around all the time. Some gain traction and become popular like Instagram did in 2010 but none more extreme than TikTok. When the app hit the market in 2018, it became the most downloaded app in the US and the rest of the...
Meet and Greet: Charice Patterson
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Social Media Governance Strengthens Your Online Presence
Photo by fauxels For many organizations, strengthening their online presence is critical for fulfilling their mission. With an ever-expanding online marketing sphere, adopting formal guidelines around social media governance should be at the forefront of business...
Impacts of Generative AI for Social Media Marketing
The integration of cutting-edge technologies is reshaping the way businesses engage with their audience. One of such transformative forces is Generative Artificial Intelligence (Generative AI), a technology that holds significant promise for social media marketing...
Social Media Job Descriptions, Salaries, and Consulting Trends
Photo by Karolina Grabowska When it comes to salaries in the social media (SM) realm, what is fair pay, and what is trending? I am Becca Adams, NISM Advisory Board Member and Social Media Director in the field of higher education. In the past, professionals who...
Meet and Greet: Joe Cannata
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Understanding Employee Advocacy on Social Media
Photo by fauxels Employee advocacy on social media refers to employees promoting and representing their organization on their personal social media accounts. In organizations where employee advocacy is supported, employees willingly share and endorse company stories,...