NISM Blog
How to Respond to Analytics Findings: Navigating Your Next Steps with Ease
Photo by Georgia de Lotz The best part about your research and analytics is finding out what you have learned. As a social media professional, figuring out what you need to do better and how to improve your work is stressful. Research and analytics make this part of...
Leading the Charge: How You Can Build an Online Community From Scratch
Photo Source If you want to improve your online engagement, growing a community is one of the best steps to take. Creating an online community can be fun and rewarding, but it also requires a lot of effort. While getting things off the ground is a challenge, stopping...
Online Community-Building Insights from Top Brands
Image Source Community building is about building genuine relationships with your audience and making them your fans. In other words, the power of an online community is in the ability for many people to rally around a shared bond and feel empowered to contribute. So,...
Digital Marketer’s Survival Guide to Avoid Falling Prey to Black Hat Marketing
Imagine you’re walking down a busy street in Brooklyn, New York, on a busy and rainy morning. As you walk to your social media marketing job, you bump into someone tall who is wearing an oversized black hat, paired with a long trench coat. They don’t know your...
The Importance of Your Organization’s Mission, Vision, and Values
Photo by fauxels A company’s mission, vision, and values are what make your brand communicate who you are, what you do, and why you can help someone solve a problem. Internally, it also paves the way for creating your goals and maintaining your image to your target...
SWOT Analysis: The Swiss Army Knife of Analytical Tools
Image from Pixabay “Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” Abraham Lincoln knew the importance of researching and developing a wide context before important decision-making. So today, instead of worrying that our...
Influence Mix: Does Your Brand Have It?
Photo By: Melanie Deziel When researching your brand or product’s target market, you must know what types of consumers you influence. This is directly correlated with the positioning that your brand settles into. From a consumer perspective, it helps to know what...
Artificial Authors: The Role of AI in Creativity
Photo by Solen Feyissa Writers, teachers, and marketers have been following the evolution of creative AI closely. In writing groups, you’ll hear that it’s producing poor quality content and yet still limiting or eliminating writing jobs. In education, the AI...
Double Your Clicks: Transform Your Social Media Ads with A/B Testing
Photo by: Maksim Goncharenok Are you aware that A/B testing your social media ads can save you both time and money while increasing your marketing campaign’s effectiveness? What is A/B Testing? When running A/B tests for your marketing campaign, you essentially use...