NISM Blog
4 Popular Social Media Marketing Tips That Just Don’t Work
Ever had a tip given to you about social media marketing that you thought would work perfectly, but in reality, didn't work as you planned? It happens more often than you might think. Here are 4 popular social media marketing tips that just don’t work. 1. There Are...
Creative Commons: A.K.A. a Content Creator’s Dream Come True
As social media creators, borrowing content is a big part of the game. Looking back on the work I’ve created, some of it is completely organic. However, a large part of my content uses borrowed media to some extent. From photos to videos to music and more, I’ve had a...
Strategic Planning: What Is It Good For?
Photo by fauxels Have you ever wondered what businesses and organizations use strategic planning for? The gist of these awesome plans is that they can lead to the success and growth of your brand. Who wouldn’t want that? Read on to learn more about the fundamentals...
Trends in Social Media Research and Analytics
Photo by Karolina Kaboompics A 2023 poll of business leaders found that over 90% of them believe their company's success will depend on a strong business strategy informed by using social media data and insights effectively. Gaining those insights is critical for...
Brand Ambassador? Influencer? Who’s Best Qualified to Spread the Word about Your Brand
Photo by Jarritos Mexican Soda Are you starting a business—or trying to grow one—and feeling stalled? It may be time to connect with someone who could be a brand ambassador—or several ambassadors, if you believe in the old saying, “the more the merrier.” Before you...
What Hollywood’s Greatest Scripts Can Tell Us About Marketing
Photo by Tima Miroshnichenko In a time when everyone is selling everything using social media, audiences have become hyper-aware of when they are getting sold to. From personal experience, I get frustrated when creators, specifically on TikTok, try to push their...
3 Essential Mobile Apps For Social Media Marketing
Navigating social media can be a complicated task. It's time-consuming, complex, and easy to get wrong. Too often, brands misunderstand the power of social media, leading to unpredictable and costly mistakes. They may under-utilize their platforms or overextend their...
A Checklist for Sharing Your Professional Certifications
Photo by Thirdman There’s no fancy title needed for this blog post. We all know that keeping track of your digital presence can be tricky, so this post is a clear and simple checklist to make sure you’ve shared your hard-earned credentials (consistently) everywhere...
Why You Are Not Reaching Your Goals
Photo By: Ronnie Overgoor No matter what industry you are a part of, to be successful you must be setting goals and achieving them. So why is it that nearly 90% of businesses fail to meet their strategic goals? With a large emphasis put on these goals at the beginning...