NISM Blog
Where Should I Advertise? Breaking Down Today’s Top Social Platforms
Photo by Antoni Shkraba Studio How to Pick the Right Platform for Your Social Ads If there’s one question every marketer hears at some point, it’s this: “Where should I advertise?” I wish there were a one-size-fits-all answer—but the truth is, it’s not that simple....
Instagram’s Latest Power Move for Creators – Introducing Edits
Featured image by RDNE Stock project Wait, what? Is Instagram changing things up again? Yes– and this time it’s not just about the algorithm. Instagram has made it clear that they no longer want to be just a social media platform. Now, they also want to be a part of...
Branding Blind Spots Your Audience Sees But You Do Not
(photo credit: Microsoft Stock Images) A brand is not just the content a company posts or the promises it promotes. It is also what customers perceive, what they share with others, and what they silently decide after scrolling past a few posts. Social media has become...
It’s No Magic Trick, It’s Just Your Effective Action Plan!
Photo by Tima Miroshnichenko In today’s day and age, social media marketers can find themselves buried under what seems to be piles upon piles of never-ending work. Keeping up with the demands of publishing content for your own business or company can be incredibly...
Top Social Media Jobs in Today’s Job Market
Image source It's no surprise that jobs in social media are becoming more and more common in companies of all sizes. From well-known companies like Delta Airlines to your favorite smaller, family-owned restaurants in your hometown, you'll need a social media presence...
Time To Turn From X In A Crisis? Maybe.
X has been a historical landing place for breaking news or quick updates for brands and news media. But as public trust in X as a platform continues to erode and millions of users are projected to leave the platform, what does this shift mean for your brand’s crisis...
Is Your Content Appealing? Don’t Forget Strategic, Tailored, and Targeted Content
Photo by airfocus In the giant realm of social media, every brand and content creator is vying for attention. When someone new visits your profile, you have a small amount of time to impress and show them value before they either follow or click off. Making an impact...
Building or Paying for Web Traffic – Which Should You Choose?
Image Source Building a website and creating social media profiles have both become prerequisites for establishing a successful online brand. However, considering the amount of competition today in most industry markets, taking these basic steps is rarely enough to...
How Real-Time Marketing Improves Your Brand
Image Source If you spend just one day on social media, you’ll likely see just how fast everything moves. Trends come and go in the blink of an eye, and opinions form and evolve rapidly. This can cause headaches for Social Media Strategists -- how can I plan my brand...