NISM Blog

Can Two-Way Conversations Help Build Your Brand?

Can Two-Way Conversations Help Build Your Brand?

Photo by: Miguel Á. Padriñán What is so vital about two-way conversations? In short, two-way conversation is the communication between an organization and its customers, which increases the organization's awareness and forges genuine connections with customers. If you...

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How a Market Map Can Elevate Your Business Strategy

How a Market Map Can Elevate Your Business Strategy

Photo by Karolina Kaboompics Arguably the most important aspect of marketing is finding out who to target. You can have an amazing online presence but if it is with the wrong segment of people, it will not perform as well and will not result in sales for your company....

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Influence Mix: Does Your Brand Have It?

Influence Mix: Does Your Brand Have It?

Photo By: Melanie Deziel When researching your brand or product’s target market, you must know what types of consumers you influence. This is directly correlated with the positioning that your brand settles into. From a consumer perspective, it helps to know what...

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