NISM Blog
How to Build Great Marketing Strategies With VoIP
VoIP (Voice Over Internet Protocol) is rising in popularity for enterprises and small businesses alike. In the text below, we’ll go through how you can use VoIP to increase sales. You’ll also learn about the top phone providers like RingCentral and its competitors,...
Why Social Media is an Essential Tool for Fundraising Professionals
I often hear nonprofit fundraising professionals advize one another to avoid connecting with donors on social media. In my opinion, this is terrible advice! A misconception about fundraising is that it’s all about asking for money. Those of us trained and working in...
Vanity Reporting: Feeling Good Doesn’t Get Results
What looks better to share with the leadership team? “This month we had 10 new followers on our Facebook page” or “This month we increased our Facebook audience by 25%”? Of course the latter option looks better, so you may be inclined to use that in your monthly...
Institute Raises the Bar in Social Media Education
Social Media has changed the way we interact in our world, crossing geographies, industries and cultures. The capacity for its use is ever-expanding, and many of the nation’s top organizations are searching for professional operators for their social media platforms....
Why A Strong Social Media Presence is Important for Your Business
A strong social media presence for companies today is more important than ever. It keeps them in the loop of what customers are saying about their product. It also gives them a competitive edge that can be used to connect with customers and establish trusting...
5 Customer Service Strategies to Keep Them Coming Back for More
High quality customer service is what separates superior companies from the pack. Good service not only ensures that your customers come back, but it also helps bring in new customers. Your customers will be more loyal, and recommend your products and services to...
What is the Value of a Social Media Certification?
"Does earning a certification make me an expert in my field?" "I don't need a piece of paper to tell me that I have the skills I need to be successful." The truth is that there are a variety of misconceptions and misunderstandings about professional credentials and...
Is Social Media Certification the Right Fit for You?
Social media has taken the business world by storm. Over the last several years industry leaders have learned more and more about how to use the tools and methodologies that social media has to offer to their advantage. Now we must take social media to the next level....
Starting Points for Social Media in Business
Today many business leaders are being forced to ask themselves one very important question: "What can I do to grow my business." Although this often-asked question seems straight-forward, it will often go unanswered. As the technologies of our world continue to...