NISM Blog
Social Media and Customer Engagement
You’ve heard time and again that your business needs to have a social media presence. But, figuring out what platforms to be on and what content to post is only half the battle. If you want to grow your business using social media, you’re going to need to be, well,...
7 Things to Consider Before Collaborating with a Social Media Influencer
The rise of social media influencers is expected to grow over the coming years. This isn’t surprising given how the marketing landscape has changed. 36Ad-block usage is expanding. Banner blindness persists. And just about every commercial out there isn’t connecting...
2020: The Year of ‘Cancel Culture’
I think most people can agree that 2020 has been rough. So is it really surprising that the topic of today’s blog post took shape and flourished in the uncertain, alarming, messy, and disappointing hodgepodge that is 2020? I think not. ‘Cancel Culture’ or “callout...
NISM Announces Partnership with Prince Institute
The National Institute for Social Media (NISM) is excited to announce that Prince Institute, a Stenograph School, has joined its list of Educational Partners. For more than 70 years, Prince Institute and Stenograph have offered individuals pursuing stenography, the...
NISM Announces Partnership with Minnesota State College System (MnSCU)
The National Institute for Social Media has been working directly with representatives from the Minnesota State Colleges and Universities (MnSCU) system to create a new online social media certification training curriculum for InterCECT, a consortium of nine MnSCU...
Brand Sourcing in Social Media – Put on Your Utility Belt
What do golden arches, apples, targets, and deer have in common? Its marketing 101 – crafting a strong brand image can be the difference between an organization’s success and failure. From Fortune 500, to your local coffee shop, establishing a brand that embodies and...
A New Face at the National Institute for Social Media
Many people have not yet heard of the National Institute for Social Media and to tell the truth, neither had I. However, after meeting the President, Eric Mills, I became very excited about the organization and its impact on the industry of social media and education....
Starting the Conversation – How to Engage Online
Many people have similar challenges when it comes to social media. Some organizations believe that by simply establishing a profile on the major social networks their work is done. However, to truly establish yourself and your business using social media, one...
How to Craft the Ultimate Social Media Job Description
Finding qualified employees to manage your company’s social media presence can cause headaches. From defining job duties, to setting an appropriate salary level, there are many considerations that must be made in order to ensure the candidate is not only the right fit...