NISM Blog
5 Things to Consider When Choosing If a Chatbot Is Right for Your Organization
We don’t have to go very far into the virtual world in order to find ourselves interacting with some kind of chat automation tool. Chat apps subscribers continue to climb higher than social media app subscribers and with that there’s a surge in the need for brands to...
Meet and Greet: Karly Hall
Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Managing Your Mental Health While Working in Social Media
There’s no denying social media marketing is an essential tool for businesses today. While family and friends may oversimplify the workload as just a matter of thinking up witty captions and posting pleasing photos, anyone who has strategically managed social media...
How to Craft the Ultimate Social Media Job Description
Finding qualified employees to manage your company’s social media presence can cause headaches. From defining job duties, to setting an appropriate salary level, there are many considerations that must be made in order to ensure the candidate is not only the right fit...
Institute Raises the Bar in Social Media Education
Social Media has changed the way we interact in our world, crossing geographies, industries and cultures. The capacity for its use is ever-expanding, and many of the nation’s top organizations are searching for professional operators for their social media platforms....
Why A Strong Social Media Presence is Important for Your Business
A strong social media presence for companies today is more important than ever. It keeps them in the loop of what customers are saying about their product. It also gives them a competitive edge that can be used to connect with customers and establish trusting...
5 Customer Service Strategies to Keep Them Coming Back for More
High quality customer service is what separates superior companies from the pack. Good service not only ensures that your customers come back, but it also helps bring in new customers. Your customers will be more loyal, and recommend your products and services to...
What is the Value of a Social Media Certification?
"Does earning a certification make me an expert in my field?" "I don't need a piece of paper to tell me that I have the skills I need to be successful." The truth is that there are a variety of misconceptions and misunderstandings about professional credentials and...
Is Social Media Certification the Right Fit for You?
Social media has taken the business world by storm. Over the last several years industry leaders have learned more and more about how to use the tools and methodologies that social media has to offer to their advantage. Now we must take social media to the next level....