NISM Blog
5 Digital Marketing Trends to Target Gen Z
Also referred to the iGeneration, this generation covers anyone born between 1995 to the mid-2000s. Ideally, this lot was born during the age of the internet. This particular customer base has completely changed or rather disrupted the way we market. This generation...
Strategic Planning. Think Tactically
Ahh.. the joys of assembling a strategic marketing communications plan. For those of us who have the ability to think big picture while executing at the daily level, this becomes almost as natural as breathing. It is a tool that we rely on, especially when there are...
Social Media and Customer Engagement
You’ve heard time and again that your business needs to have a social media presence. But, figuring out what platforms to be on and what content to post is only half the battle. If you want to grow your business using social media, you’re going to need to be, well,...
Social Media: A Growing Problem For Trial Law
The rapid growth of online networking and social media has had a considerable effect in the courtroom, especially concerning jurors. A number of jurors have triggered new trials and mistrials as a result of incorrect social media doings during trials. Some jurors have...
Why Social Media Certification?
As the social media industry grows, so to has the number of organizations who offer social media training as part, or all of their business. These organizations may or may not be providing a high quality training program, and the organizations who pay for the training...
Using Customer Reviews as a Marketing Tool
There's a lot of rhetoric on the Internet concerning what the best way to market your business is online. Additionally, there are many people talking about more straight forward techniques for marketing like email campaigns, text campaigns, and so on. But people tend...
4 Ways LinkedIn Is Driving Traffic And Sales For Websites Right Now
If you are not using LinkedIn right now to help drive traffic and sales to your website, then you are missing out on a chance to really explode your business. Sure, there are other social networking websites out there but few of them seem to have the concentration of...
4 Content Ideas Involving Social Media To Boost SEO Efforts
Social Media is most often talked about on the web in terms of publishing and interacting. Rarely do people talk about the great content Social Media provides to content marketers in their efforts to deliver high quality and engaging content to end users. Even less...
How To Increase Traffic To Your Website
The question of getting more traffic to your website is a question that never seems to get old. With the Internet becoming more and more popular and widely available, the importance of getting more traffic to your website becomes only more apparent each and every day....