NISM Blog
Examples of Positive Brand Communications Amidst COVID-19
These current times are truly unprecedented. All across the globe, we are witnessing massive shifts in our daily lives as countries and states close their borders and individuals are told to stay indoors following mandated shelter-in-place protocol. All these...
Top 4 Tips On How Your Business Can Use UGC On Its Website
User-generated content (UGC) is a powerful thing. It goes beyond branded content by offering genuine, customer-led sentiment, praise, and even the occasional negative review. Consequently, it’s authentic, and that is what really matters when it comes to winning over...
Meet and Greet: Lori Crever
Get to know Social Media Strategist, Lori Crever! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories...
What is the Value of a Social Media Certification?
"Does earning a certification make me an expert in my field?" "I don't need a piece of paper to tell me that I have the skills I need to be successful." The truth is that there are a variety of misconceptions and misunderstandings about professional credentials and...
Is Social Media Certification the Right Fit for You?
Social media has taken the business world by storm. Over the last several years industry leaders have learned more and more about how to use the tools and methodologies that social media has to offer to their advantage. Now we must take social media to the next level....
Starting Points for Social Media in Business
Today many business leaders are being forced to ask themselves one very important question: "What can I do to grow my business." Although this often-asked question seems straight-forward, it will often go unanswered. As the technologies of our world continue to...
Bad Habits in Social Media – Resolutions for 2012
Whether it's to lose 20 lbs, or kick cigarettes, it's the time of year when we all get a fresh start and a new chance at getting in front of those bad habits and focus on what is most important to us in 2012. In the spirit of kicking bad habits, we here at the...