NISM Blog

Crafting the Perfect Social Media Job Title

Crafting the Perfect Social Media Job Title

Anyone who’s been responsible for choosing a title when creating or updating a social media marketing job can attest to the fact that it isn’t as easy as it may seem. A job title has to be appealing to candidates, convey the appropriate level of expertise and...

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TikTok’s U.S. Saga Continues

TikTok’s U.S. Saga Continues

Photo by Sergei Tokmakov Federal Law As marketing professionals, you are likely well aware of the on again, off again relationship between the U.S. and TikTok. As we enter into another critical crossroads, let’s take a look at where we have been and where we are...

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Joseph Scalzo: My Experience as an NISM Intern

Joseph Scalzo: My Experience as an NISM Intern

Photo of Joseph Scalzo I admit that at the beginning of Summer 2024, I had never heard of the National Institute for Social Media. I had just finished my first year as a San Francisco State University graduate student and was looking to gain experience within the...

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Top 10 AI Tools in Marketing

Top 10 AI Tools in Marketing

Photo Source In today’s digital world, building a career, gathering knowledge, and growing professionally has never been easier–and more exciting. Since the arrival of Generative Artificial Intelligence (AI) in 2022, we've seen a shift in how industries operate, and...

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The Secret Formula? KPIs.

The Secret Formula? KPIs.

As marketing professionals, we’re always aiming to improve our strategies. Let’s break the ice. First things first, what should all marketers know about? KPIs! For those of you who are unsure of what KPIs are, they stand for “Key Performance Indicators.” KPIs are used...

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Why Social Media is Important for Business

Why Social Media is Important for Business

Many people have the misconception that social media is only about marketing. The truth is that businesses are using social media for more than just marketing purposes. They are connecting with customers and establishing real-world relationships. One of the coolest...

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