Can Two-Way Conversations Help Build Your Brand?

Can Two-Way Conversations Help Build Your Brand?

Photo by: Miguel Á. Padriñán What is so vital about two-way conversations? In short, two-way conversation is the communication between an organization and its customers, which increases the organization’s awareness and forges genuine connections with customers....
What Can Your Brand Learn from the User-Focused Ad Campaign of Spotify Wrapped?

What Can Your Brand Learn from the User-Focused Ad Campaign of Spotify Wrapped?

Ad campaigns can influence a consumer’s perception of a brand. Most marketers make the mistake of trying to create an ad campaign that is focused on how the ad campaign can benefit the brand. Although this should be a component in your idea generation, it isn’t the...
FTC Regulations You Should Know About in Advertising and Marketing

FTC Regulations You Should Know About in Advertising and Marketing

If you are an influencer getting paid for your testimony on a product, an advertiser trying to promote a brand or an affiliated marketer who is promoting a product or service, it is your responsibility to understand your limitations and be knowledgeable about what you...
Social Media Project Managers: Effective Steps To Get Your Team On The Same Page

Social Media Project Managers: Effective Steps To Get Your Team On The Same Page

Photo by Jason Goodman As a project manager, it can be hard to maintain a solid list of all your contributors, strengths, weaknesses, and deliverables. Your team can have excellent communication, but getting knocked out of alignment on social media is still possible,...
The Importance of Your Organization’s Mission, Vision, and Values

The Importance of Your Organization’s Mission, Vision, and Values

Photo by fauxels A company’s mission, vision, and values are what make your brand communicate who you are, what you do, and why you can help someone solve a problem. Internally, it also paves the way for creating your goals and maintaining your image to your target...