How to Respond to Analytics Findings: Navigating Your Next Steps with Ease

How to Respond to Analytics Findings: Navigating Your Next Steps with Ease

Photo by Georgia de Lotz The best part about your research and analytics is finding out what you have learned. As a social media professional, figuring out what you need to do better and how to improve your work is stressful. Research and analytics make this part of...
Online Community-Building Insights from Top Brands

Online Community-Building Insights from Top Brands

Image Source Community building is about building genuine relationships with your audience and making them your fans. In other words, the power of an online community is in the ability for many people to rally around a shared bond and feel empowered to contribute. So,...
Can Two-Way Conversations Help Build Your Brand?

Can Two-Way Conversations Help Build Your Brand?

Photo by: Miguel Á. Padriñán What is so vital about two-way conversations? In short, two-way conversation is the communication between an organization and its customers, which increases the organization’s awareness and forges genuine connections with customers....
What Can Your Brand Learn from the User-Focused Ad Campaign of Spotify Wrapped?

What Can Your Brand Learn from the User-Focused Ad Campaign of Spotify Wrapped?

Ad campaigns can influence a consumer’s perception of a brand. Most marketers make the mistake of trying to create an ad campaign that is focused on how the ad campaign can benefit the brand. Although this should be a component in your idea generation, it isn’t the...
FTC Regulations You Should Know About in Advertising and Marketing

FTC Regulations You Should Know About in Advertising and Marketing

If you are an influencer getting paid for your testimony on a product, an advertiser trying to promote a brand or an affiliated marketer who is promoting a product or service, it is your responsibility to understand your limitations and be knowledgeable about what you...