Stop Feeling Stuck: The Power of Action Plans for Students and Young Professionals

Stop Feeling Stuck: The Power of Action Plans for Students and Young Professionals

Featured image by Vlada Karpovich If you are currently reading this, chances are you are feeling a little stuck– or you’ve at least felt that way before. Most of us have been at a point where we feel like we are constantly busy but somehow never really getting...
Building Meaningful Online Communities on LinkedIn

Building Meaningful Online Communities on LinkedIn

Featured image by Ono Kosuki Among Social Media Marketers, social media marketing is also known as “many-to-many” marketing. Meaning that marketers do not hold much control…people do. Social media was not originally created for brands to market themselves. Since their...
Beyond the Scroll: What Marketers Can Learn from TikTok’s Rise

Beyond the Scroll: What Marketers Can Learn from TikTok’s Rise

Featured image by Artem Podrez   Why TikTok Matters TikTok has quickly evolved from dancing and lip-syncing videos. Over the years, the United States has had an on-and-off relationship with TikTok. Earlier this year, we all expected TikTok to be banned, which put...
Social Listening: The Secret Weapon Every Social Media Marketer Needs

Social Listening: The Secret Weapon Every Social Media Marketer Needs

Photo by Anastasiya Badun As scary as it might sound, it is likely that there are numerous people talking about your brand each day. Whether it be good, bad, or sharing an experience, conversations are still happening across platforms. Naturally, it makes you want to...
Instagram’s Latest Power Move for Creators – Introducing Edits

Instagram’s Latest Power Move for Creators – Introducing Edits

Featured image by RDNE Stock project Wait, what? Is Instagram changing things up again? Yes– and this time it’s not just about the algorithm.  Instagram has made it clear that they no longer want to be just a social media platform. Now, they also want to be a part of...