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6 Observations on Keeping up with Social Media in a Changing World

6 Observations on Keeping up with Social Media in a Changing World

by Brook Matthiesen | Oct 22, 2019 | Press and Media

More than 25 University of Minnesota Hubbard School of Journalism & Mass Communications alumni, guests, and board members from the HSJMC came together Sept. 25 at the Republic to hear how four Twin Cities industry experts use social in a changing world and what...
5 Steps to Gaining C-Suite Approval for Social Media

5 Steps to Gaining C-Suite Approval for Social Media

by Brook Matthiesen | Dec 18, 2018 | EduSocial Blog, Strategy

A few years back, I was nearly through a 60-minute presentation on social media with a room full of directors from across the organization when one lone voice finally asked the question on everyone’s mind: What will all of this [social media focus and work] do for us?...


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