Trust Me, I’m a Marketer

Trust Me, I’m a Marketer

I felt like Dear Abby, listening to the plight of Ignored Marketer in Minneapolis (the pen name I assigned her in my mind). She asked me, “What am I supposed to do to get people to trust my team?” The “people” she was referring to were leaders, peers, vendors – her...

Inside Out: Consulting Tips from Roberto Blake

In February of 2017, we had the pleasure of sitting down with YouTube expert Roberto Blake to talk about the then hot topic of PewDiePie’s separation from Disney and Google. As we talked, Blake shared amazing insight into how he connects with the clients he supports....

The Business of YouTube: An Interview with Roberto Blake

When YouTube’s biggest star gets dropped by not one, but two, major affiliates, social media strategists around the world are wondering what this means for us – our brands, our videos, and the freedom we’re afforded on social media platforms.

Thinking Outside the Classroom: Using Social Media Platforms to Engage Students

Registration is open for The Social Classroom! The course begins March 13th and runs for two weeks – a great opportunity to experience social media as a classroom tool first-hand while learning techniques you can use in your own environment. A teacher’s competition...

It’s All About Engagement: An Interview with YouTube Expert Derral Eves

YouTube’s gotten a lot of attention lately with PewDiePie’s separation form Google and Disney. It made us wonder: What advice do YouTube experts have for our social media strategists? We all know video is critical to the success of any social media campaign, and...