Recently, I was explaining how bloggers reference sources and was asked, “If acknowledging the original contributor is important, why don’t bloggers use citations like we all had to do in high school and college?” That’s a good question, isn’t it? When blogging was...
I felt like Dear Abby, listening to the plight of Ignored Marketer in Minneapolis (the pen name I assigned her in my mind). She asked me, “What am I supposed to do to get people to trust my team?” The “people” she was referring to were leaders, peers, vendors – her...
In February of 2017, we had the pleasure of sitting down with YouTube expert Roberto Blake to talk about the then hot topic of PewDiePie’s separation from Disney and Google. As we talked, Blake shared amazing insight into how he connects with the clients he supports....
When YouTube’s biggest star gets dropped by not one, but two, major affiliates, social media strategists around the world are wondering what this means for us – our brands, our videos, and the freedom we’re afforded on social media platforms.
Registration is open for The Social Classroom! The course begins March 13th and runs for two weeks – a great opportunity to experience social media as a classroom tool first-hand while learning techniques you can use in your own environment. A teacher’s competition...
