The Business of YouTube: An Interview with Roberto Blake

When YouTube’s biggest star gets dropped by not one, but two, major affiliates, social media strategists around the world are wondering what this means for us – our brands, our videos, and the freedom we’re afforded on social media platforms.

Thinking Outside the Classroom: Using Social Media Platforms to Engage Students

Registration is open for The Social Classroom! The course begins March 13th and runs for two weeks – a great opportunity to experience social media as a classroom tool first-hand while learning techniques you can use in your own environment. A teacher’s competition...

It’s All About Engagement: An Interview with YouTube Expert Derral Eves

YouTube’s gotten a lot of attention lately with PewDiePie’s separation form Google and Disney. It made us wonder: What advice do YouTube experts have for our social media strategists? We all know video is critical to the success of any social media campaign, and...

The UnTroll: Identifying Mistakes Without Being a Jerk

As Valentine’s Day approached this year, I began thinking about love and kindness – two things that are too often in short supply on social media. Why do so many people look so hard for opportunities to criticize others? Does the anonymity of social media – perceived...

Check Off Your First 2017 Resolution This Week

I’ve enjoyed working with the National Institute of Social Media immensely lately. We’re putting out a series of new books in 2017 to help social media marketing professionals prep for the Social Media Strategist exam (and a career in social media in general) and the...