I was recently watching a documentary about the excavation of a village where the archaeologist held up a thin, grey object and asked the filmmaker what he thought it was. He, of course, had no idea – he had very little to go on. He could feel its weight and see its...
A few weeks ago, I asked my network what marketers do that they find annoying. I was hoping to uncover themes…and I did! I wrote about the first set of responses in the NISM blog post Marketing Don’ts & Why They (unfortunately) Work. But as I wrote the first blog,...
My physical therapist told me about the concept of motivational interviewing – a technique he has quite a bit of use for. Motivational interviewing helps people overcome ambivalence and allows people struggling to change and develop (personally and professionally) and...
As a certified social media strategist, it’s part of my job to look for patterns. Why do people respond to some posts and not others? Where’s the fine line between provocative and offensive content? How do you tell someone they should check out your product – because...
Recently, I was explaining how bloggers reference sources and was asked, “If acknowledging the original contributor is important, why don’t bloggers use citations like we all had to do in high school and college?” That’s a good question, isn’t it? When blogging was...
