Regardless of what you may have thought before, social media marketing is more important than ever. People underestimate the importance of social media management and social media today since they believe they can live without it, only to find out later that they cannot if they want to be successful in our ever-changing digital landscape.

If you aren’t as savvy in social media marketing as you would like and don’t have the time to learn this crucial skill, then it is worthwhile considering recruiting a social media manager for your team.

Here are 5 reasons showing you why you need a dedicated social media manager to aid in your company’s continued success.

#1: A New Method of Marketing

Social media managers would help you by handling how you market yourself online on popular platforms including Instagram, TikTok, Facebook, YouTube, Pinterest, X, and more! And let’s face it, as of July 2024, 5.17 billion people (63.7%) of the world’s population are on social media platforms. By sticking to your brand’s mission, your social media manager could help you present your company in an appealing way online to this increasingly large pool of social media users. Gone are the days when television, magazines, and billboards could be used to buy customer’s attention. The internet is your new method of marketing and social media managers are the experts who know how to handle the social side of things.

#2: Social Media is Here to Stay

As with anything, changes will happen throughout life and that is a possibility with social media. However, it is evident that the number of social media users has increased since its advent, and it doesn’t look like social media is going away anytime soon. In fact, there was a 4.44% increase in social media users worldwide from 2023 to 2024. So, now is the perfect time to implement a social media manager into your social media strategy if you don’t already have one.

#3: Social Media Managers Have the Expertise You Need

Professional social media management is typically not something an intern or one of your employees who does not specialize in social media marketing can do. You may be thinking “How difficult is it to handle social media? I can just hire an intern or have my accountant do this work!” The truth is, it is not as simple as that. By hiring a trained professional social media manager with a proven track record, your business can benefit from:

1. Saving you valuable time
2. Creating captivating content for your target market
3. Regularly engage with your customers and potential customers in real-time on various social media platforms
4. Cost-effective for your business

By understanding what benefits a social media manager can bring to your business, the reasons above can certainly make a strong case for why your company should invest in this role.

#4: Obtain a Larger Audience

I think that we can all agree on how businesses enjoy seeing their following increase on social media channels, right? With more eyes on your products and services, the possibility of making more sales is in your favor. So, how do we do this if we have no social media marketing knowledge and no time to do so in our already busy lives? By hiring a social media marketing manager, there’s a chance you may increase your brand’s awareness alongside your brand’s visibility. Additionally, having a role specifically dedicated to social media management allows your company to stay active online, which can lead to an increase in your company’s brand awareness.

#5: Strategy

If your company is going to go the social media route to market your products and services, having a strategy would be highly recommended! However, for those of us who are busy with other tasks, but do indeed want a social media presence for our business, this is where a social media manager comes into play. Any great social media manager will implement the following into their strategy for your business:

1. Research your audience
2. Create a plan to manage your social media channels
3. Regularly monitor the channels you’re on
4. Integrate social media management platforms into the strategy
5. Stay on top of the latest social media trends

 

Ready to take your next step in making room for a social media manager in your company to aid in your social media marketing efforts? Let us know your thoughts on implementing one for your company in the comments below!

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Author: Sam Cuellar

Digital Marketing graduate from DePaul University, Social Media Strategist Intern at the National Institute for Social Media, and professional bass player with a passion for traveling, weightlifting, and music.