Social Media

It’s All About Engagement: An Interview with YouTube Expert Derral Eves

YouTube’s gotten a lot of attention lately with PewDiePie’s separation form Google and Disney. It made us wonder: What advice do YouTube experts have for our social media strategists? We all know video is critical to the success of any social media campaign, and YouTube is the most well-known video platform. But we also know […]Read more

Twitter: A Powerful Tool

You can say a lot of things — positive and negative about Twitter. For example: Positive: It’s the go-to source, oftentimes, for information about breaking, developing, or in-progress news. Negative: Whereas once it seemed the “cool” thing opposite Facebook, now it’s been replaced by Snapchat, Instagram, and mobile messaging in that vein. Positive: If you […]Read more

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