Top Social Media Jobs in Today’s Job Market

by | Jan 14, 2025 | Career, Strategy | 0 comments

The featured image consists of a girl with a black/brown ponytail leaning over and adjusting her phone on a tripod that has a white ring light on the top of it. The girl is wearing a light pink sweater with decorative holes in it. Additionally, there is a window in the background with large green leafs in front of it.
It’s no surprise that jobs in social media are becoming more and more common in companies of all sizes. From well-known companies like Delta Airlines to your favorite smaller, family-owned restaurants in your hometown, you’ll need a social media presence to remain relevant in our digitalized day and age. In fact, according to Social Media College, the social media job growth rate has increased by 9% over the past decade, highlighting the increasing importance of social media skills in today’s job market.


For those of you who are thinking of a career in social media, the above job growth rate data is encouraging. It shows that social media skills are still in high demand across organizations, making it more appealing to enter the field. Additionally, opportunities for training and consulting in social media will likely increase as the field continues to grow.

Read on to discover the most sought-after social media jobs in the current job market and the best places to look to obtain these exciting opportunities.

Top Social Media Jobs in Today’s Market

According to ZipRecruiter’s blog 15 of the Best Types of Social Media Jobs in 2024, some of the hottest social media jobs today are the following:

  • Social Media Director
  • Senior Social Media
  • Entry Level Social Media
  • Social Media Coordinator
  • Social Media Apprentice
  • Freelance Social Media

Best-Paying Jobs in Social Media Right Now

Below is a screengrab from ZipRecruiter’s article highlighting the best-paying social media jobs at the moment. Included in the image you will find the position names and salary ranges, respectively.

This image is split in two. The left side has a navy blue background with the teal number 10 in the lefthand corner. Underneath it is the white text "of the highest paying Social Media Jobs in 2024." Underneath that is ZipRecruiter's company logo. In the right side of the picture is a list of 10 social media jobs with their respective salary ranges. Some of the jobs include Social Media Director, Social Media Executive, and Social Media Manager with pay ranges of $65,000 - $118,000, $114,000 - $114,000, and $47,500 - $76,500 respectively.

Image Source

Essential Skills to Prevail in Social Media

While these job titles vary by name, many roles share common core skills and responsibilities. In fact, a national job study performed by the National Institute for Social Media in collaboration with our Industry Advisory Committee identified key skill areas any social media professional should understand to succeed in the field:
  • Social Media Strategic Planning
  • Compliance and Governance Issues in Social Media
  • Social Media Marketing
  • Project and Campaign Management
  • Community Management
  • Research and Analysis
Building a strong foundation in these areas can help you stand out as a candidate for the social media roles listed above or other social media roles you would like to explore. Each job title may focus on one or more of these subject areas, and by having a foundational understanding of each of these key skills, you will be more likely to find success no matter your role.

Best Places to Look for Social Media Jobs Online

Aside from going to company websites to apply for social media-related jobs directly, something we still strongly recommend, top job search sites include:

Don’t Forget About Your Network

Lastly, don’t ever underestimate the immense power of your network. It can help you in more ways than you know. Whether it’s through LinkedIn, your school’s alumni network, your colleagues, or friends and family, always be on the lookout for emerging opportunities that come your way through these irreplaceable networks.

We hope that you have a better idea of what the hottest social media jobs are in today’s job market and how to find those jobs. What jobs in the blog stuck out to you, and why? Share your thoughts in the comments below!
P.S. Don’t forget to check out our job board for social media-related opportunities!

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