Since its launch back in 2016, Instagram Stories has been nothing but a success in helping brands to connect to millions of users all over the globe. Stories provide an effortless way to encourage user engagement through a fun and innovative way.

To put it simply, an Instagram Story allows users to place videos, photos, and text on the platform that will only last for 24 hours before disappearing, making them a powerful business tool and a great way to build the brand and consumer relationships.

Because of the fleeting nature of a Story, brands have to constantly update their content which encourages users to come back for more, time and time again. They showcase the personality of brands in a way other forms of social media are unable to do, capturing the attention of those even with the shortest attention spans.

New updates are being consistently added to the Stories feature, such as the ability to add polls, votes, gifs, locations, and more.

Brands with more than 10,000 followers can use the swipe up feature where links to a business page or other social media can be added.

The Stories Highlight feature is used for businesses and individuals to display some of their Stories permanently at the top of their page. Stories can be categorized so users can find the content that they are interested in quickly and easily.

Other options include live streaming, boomerang, zoom, top motion, and much more.

But, with so many ways to use Instagram Stories, where do you even get started? If you want to be inspired for ideas for your own brand, then take a look at the infographic below which is full of real-life case studies of how current brands are using Instagram Stories to their advantage.

Some of these brands include the likes of NASA, Lego, McDonald’s, Asos, and many others.

1 in 3 of the most used Stories are from businesses, so if you are not making use of this modern marketing strategy, then it is likely that you will be left behind your competitors.

Check out this infographic for 39 case studies on how brands are using Instagram Stories.

Author: Oleh Koropenko

An avid learner, Oleh’s curiosity is a never-ending source of inspiration that drives him to research, revise and apply new things.

He is an experienced blogger at 99firms.com with expertise in email marketing and digital commerce, but also a passionate traveler with a great sense of humor, who cannot leave a stone unturned in the pursuit for greater knowledge and understanding.

Reach him out @DMGeekcom.