Brand Sourcing in Social Media – Put on Your Utility Belt

What do golden arches, apples, targets, and deer have in common? Its marketing 101 – crafting a strong brand image can be the difference between an organization’s success and failure. From Fortune 500, to your local coffee shop, establishing a brand that embodies and...

Starting the Conversation – How to Engage Online

Many people have similar challenges when it comes to social media. Some organizations believe that by simply establishing a profile on the major social networks their work is done. However, to truly establish yourself and your business using social media, one...

Why A Strong Social Media Presence is Important for Your Business

A strong social media presence for companies today is more important than ever. It keeps them in the loop of what customers are saying about their product. It also gives them a competitive edge that can be used to connect with customers and establish trusting...