Brand Sourcing in Social Media – Put on Your Utility Belt

What do golden arches, apples, targets, and deer have in common? Its marketing 101 – crafting a strong brand image can be the difference between an organization’s success and failure. From Fortune 500, to your local coffee shop, establishing a brand that embodies and...

A New Face at the National Institute for Social Media

Many people have not yet heard of the National Institute for Social Media and to tell the truth, neither had I. However, after meeting the President, Eric Mills, I became very excited about the organization and its impact on the industry of social media and education....

What is the Value of a Social Media Certification?

“Does earning a certification make me an expert in my field?” “I don’t need a piece of paper to tell me that I have the skills I need to be successful.” The truth is that there are a variety of misconceptions and misunderstandings about...

Is Social Media Certification the Right Fit for You?

Social media has taken the business world by storm. Over the last several years industry leaders have learned more and more about how to use the tools and methodologies that social media has to offer to their advantage. Now we must take social media to the next level....

Starting Points for Social Media in Business

Today many business leaders are being forced to ask themselves one very important question: “What can I do to grow my business.” Although this often-asked question seems straight-forward, it will often go unanswered. As the technologies of our world...