Meet and Greet: Charice Patterson

Meet and Greet: Charice Patterson

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
An Interview With Three Higher Ed Social Media Professionals

An Interview With Three Higher Ed Social Media Professionals

Photo by Keira Burton Chat with enough college students about social media work and you’re almost guaranteed to hear one question over and over: “How do I become a social media professional?” A social media career is a relatively new track—the first professional...
Battling Imposter Syndrome as a Social Media Professional

Battling Imposter Syndrome as a Social Media Professional

Since NISM brings together an international community of social media professionals who learn from one another in live webinars and virtual chats, it’s no wonder there’s one topic we see come up time and time again – Imposter Syndrome. Chances are you’ve clicked on...
Why Today’s Marketers Need Social Media Strategist Certification

Why Today’s Marketers Need Social Media Strategist Certification

Image Source: Pexels Social media has become the preferred way for businesses to promote their products and services, engage with customers, and gain new clients. After all, the reach of social media platforms is huge! Facebook alone had 2.9 billion active users as of...
An Honest Conversation with Four Social Media Strategists

An Honest Conversation with Four Social Media Strategists

Back in February, we hosted a live webinar panel with four certified Social Media Strategists. The conversation was led by Amy Jauman, SMS, and featured Katy Spencer Johnson, SMS, Amanda Andresen, SMS, and Ashley Hunter, SMS.  The discussion gave us insights into how...