The Resurgence of QR Codes

The Resurgence of QR Codes

Left for dead about ten years ago, the QR code has made a strong comeback, largely in part, due to the pandemic. Did you know that QR codes predate social media and smartphones? In fact, they came into being around the time the World Wide Web, and the internet started...
How to Optimize Your Google Ads Campaign

How to Optimize Your Google Ads Campaign

A Google Ads campaign is one of the best ways to reach your target audience. But as data grows and competition levels increase, it can be challenging to stand out from your competitors and convert leads into sales. For this reason, it’s essential to keep your...
How to Become Top-of-Mind with Consumers

How to Become Top-of-Mind with Consumers

“My business isn’t busy during ‘x month’ so we are not going to manage social media or do much marketing during that time.”  Experts within the marketing & advertising world hear the above statement many times from clients throughout...
How to Set Your Social Advertising Budget

How to Set Your Social Advertising Budget

When creating social media advertising campaigns for a client, the top and often first question I receive is how much should be invested. The answer should never be the same for anyone. However, the way to an answer is similar. Just like in any situation where you are...